Marie-Amélie Sauvé hardly has a problem expressing herself through fashion; after all, she's one of the industry's top stylists. But she found herself wanting new mediums to express her other interests — architecture, for example, or art — and so she decided to put together her own magazine. The result is Mastermind, which took Sauvé over two years to assemble.
"I've been thinking a lot before actually doing it, because I wanted to express myself, but also in a wider way than just fashion," she tells Fashionista during a fashion week party at Bookmarc over the weekend celebrating the release of Mastermind's first issue. "That was a long process. I took my time to think of everything, how to do it."
Of course, it's not as though Sauvé has a ton of spare time. Her styling work has appeared in T, W, Interview, Self Service and various international editions of Vogue, as well as in advertisements for brands like Louis Vuitton (Sauvé is one of Nicolas Ghesquière's closest collaborators). Thankfully, Sauvé is surrounded by teams of people who help her with her various projects, which all feed into one another. "I think what is nice is that this is helping me with my other things, and my other things are helping this," she says. "Everything is quite mixed up."
Sauvé says she meets with the Mastermind team once a week to discuss ideas, adding that it's important for the ideas to fully "mature." The hope is that each issue will feel like a book; indeed, Mastermind is hardcover bound, retailing for $50, so it feels like a collectable. "We want to do something very timeless!" she says. "More timeless than just actualities because there is internet for that." Mastermind's first issue is full of contributions from people Sauvé loves, from photographer Steven Meisel, to Ghesquière, to actress Isabelle Huppert. It is broken down into chapters, with topics including cinema, architecture and politics, amongst other things — which, yes, does include fashion. "I was trying to do a magazine that people will collect, will read and will look at the images," she explains. "It was super important to me to have the most beautiful pictures and very interesting reading at the same time."
The reaction, just days after its debut, has been fantastic; Sauvé had her hands full signing copies for fans at Bookmarc before heading out to Gramercy Park Hotel for a private dinner fêting Mastermind with some of the industry's biggest stars. Sauvé is pleased, but hardly resting on her laurels. Her next move is bringing Mastermind to the digital realm. "This is the future: I want to have both, to be able to achieve that collectible object but also to do something great on the internet," she says.