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Ever since Natalie Massenet exited the online luxury fashion company she founded, Net-a-Porter, in September 2015, we've been patiently awaiting the retail guru and entrepreneur's next move. On Tuesday morning, Massenet took to Instagram to announce her new role with Farfetch's Board of Directors as non-executive co-chairman, alongside Co-Chairman, Founder and CEO José Neves. In an announcement from Farfetch Group, Massenet's role will involve "growing the global brand and strengthening its partnerships with the fashion industry."
"Natalie has unrivaled entrepreneurial instinct, understanding of the luxury consumer and knows how to build global brands like no one else," said Neves in an official statement. "It is simply a dream come true to have Natalie partner with me, with a shared vision and tremendous will to – yet again – shape the future of luxury."
On Instagram, Massenet sung her praises for Neves, who launched Farfetch in 2008. "Farfetch aggregates the most beautiful fashion curated by the world's best boutiques and designer stores with the widest selection of styles into ONE easy-to-shop and brilliantly conceived API-enabled platform," wrote Massenet. "A simple idea that is staggeringly difficult to execute that Farfetch has cracked!!"
Massenet's departure from Net-a-Porter, which she founded in 2000, was announced a month before its merger with Italian e-commerce rival Yoox was finalized. Following her resignation, Massenet registered a mysterious new company called "Imaginary Ventures" in November 2015, stirring talks of the form in which her next move might take place; by the end of 2016, rumors began swirling regarding Massenet joining Farfetch in a new advisory role. With Farfetch's value ringing in at a cool $1 billion, we're interested to see where Neves and Massenet take the global retailer next.
UPDATE, Mon., March 6: Imaginary Ventures, the venture capitalist company Massenet first registered back in 2015 after exiting Net-a-Porter, is making its first steps with the help of Nick Brown, a partner at venture capital firm 14W (and longtime boyfriend of industry darling Derek Blasberg) to launch later this spring. According to WWD, Imaginary Ventures is already rumored to be making investments in trendy detox beverage brand Dirty Lemon and organic "superfood" soup Daily Harvest, as well as Farfetch, which Massenet joined as non-executive co-chairman just last week.