Off-White Creates an Exclusive Tee for Laura Brown's First Official 'InStyle' Issue

The collab celebrates Laura Brown's first full issue of the glossy.
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Emily Ratajkowski in the Off-White T-shirt and Re/Done x Levi's jeans on the March newsstand cover of 'InStyle.' Photo: Carter Smith/InStyle

Emily Ratajkowski in the Off-White T-shirt and Re/Done x Levi's jeans on the March newsstand cover of 'InStyle.' Photo: Carter Smith/InStyle

When it was announced last August that Laura Brown would be taking the reins at InStyle, we were immediately dying to know what her vision of the magazine might look like. The March issue is the first under Brown's full creative control, and judging by the cover(s), InStyle has gotten a chic upgrade.

Model Emily Ratajkowski stuns on both the newsstand and the subscriber covers, shot by Carter Smith. It's the styling by Karla Welch that really grabs our attention, though: Instead of fresh-off-the-runway spring looks, as is the standard for most March covers, Ratajkowski looks laid-back and relaxed on the newsstand version in Re/Done jeans and a white t-shirt, an exclusive Off-White design Virgil Abloh offered for Brown's big moment. Abloh and Brown met through a mutual friend at Coachella and became fast friends, so when the time came for Brown to enact her vision — one of her first when she arrived at InStyle! — she turned to Abloh.

Emily Ratajkowski in a Marc Jacobs minidress and DSquared2 earrings on the March subscriber cover of 'InStyle.' Photo: Carter Smith/InStyle

Emily Ratajkowski in a Marc Jacobs minidress and DSquared2 earrings on the March subscriber cover of 'InStyle.' Photo: Carter Smith/InStyle

"When she got appointed as editor-in-chief of InStyle, she was like, 'Oh, I want to do this with Emily, like a T-shirt as the cover, front and back," he says. "So my idea was, this is perfect — praising the T-shirt as an item. In a way, it symbolizes how important the T-shirt is in a fashion context. To me, it could be just as important as a red carpet dress to my generation."

The 'InStyle' tee by Virgil Abloh for Off-White. Photo: Courtesy

The 'InStyle' tee by Virgil Abloh for Off-White. Photo: Courtesy

The splitting of front and back may have been Brown's idea, but Abloh came up with the big, graphic font. The result is a basic white tee, with "IN" printed on the front (under a tiny "OFF") and "STYLE" on the back, which will retail exclusively through Off-White for $120. "It sort of references the '80s pop style with the size of the lettering and everything… all those things are important to making a T-shirt work," he says.

The March issue of InStyle hits newsstands February 10; in the meantime, you can grab Virgil Abloh's T-shirt at Off-White.com.

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