When it was announced last August that Laura Brown would be taking the reins at InStyle, we were immediately dying to know what her vision of the magazine might look like. The March issue is the first under Brown's full creative control, and judging by the cover(s), InStyle has gotten a chic upgrade.
Model Emily Ratajkowski stuns on both the newsstand and the subscriber covers, shot by Carter Smith. It's the styling by Karla Welch that really grabs our attention, though: Instead of fresh-off-the-runway spring looks, as is the standard for most March covers, Ratajkowski looks laid-back and relaxed on the newsstand version in Re/Done jeans and a white t-shirt, an exclusive Off-White design Virgil Abloh offered for Brown's big moment. Abloh and Brown met through a mutual friend at Coachella and became fast friends, so when the time came for Brown to enact her vision — one of her first when she arrived at InStyle! — she turned to Abloh.
"When she got appointed as editor-in-chief of InStyle, she was like, 'Oh, I want to do this with Emily, like a T-shirt as the cover, front and back," he says. "So my idea was, this is perfect — praising the T-shirt as an item. In a way, it symbolizes how important the T-shirt is in a fashion context. To me, it could be just as important as a red carpet dress to my generation."
The splitting of front and back may have been Brown's idea, but Abloh came up with the big, graphic font. The result is a basic white tee, with "IN" printed on the front (under a tiny "OFF") and "STYLE" on the back, which will retail exclusively through Off-White for $120. "It sort of references the '80s pop style with the size of the lettering and everything… all those things are important to making a T-shirt work," he says.