For actors, stylists and designers, the lead-up to the red carpet for any major awards show involves weeks of preparation, fittings and debate over which brands will be aligned with which stars. In terms of visibility, getting worn by a major celebrity can work wonders for smaller designers, but the truth is that the red carpet is still most often lined with a selection of more established fashion houses.
Each year, we tally the most frequently worn designers during awards season, and for 2017's annual red carpet score card, those that come out on top may be of little surprise. We looked closely at red carpets for the Golden Globes, SAGs, BAFTAs (a new addition this year) and, of course, the Oscars. In determining the leaders of the pack, we're tracking quantity, yes, but it's also important to account for quality. If that garment ends up on stage, whether through a presenter or (more importantly!) a winner, the designer can consider it a home run. Interested to see who made the cut? Keep scrolling.
Third Place: Gucci
Gucci may have come in third with eight looks on the red carpet, but when it comes to making a statement, the label does it better than just about any others.
SAGs: Nicole Kidman, Salma Hayek
Golden Globes: Felicity Jones, Jill Soloway, Zoe Saldana
BAFTAs: Anya Taylor Joy, Naomie Harris
Oscars: Dakota Johnson
Second Place: Louis Vuitton
Louis Vuitton has never previously been a big contender on our list, but red carpet turns from brand ambassadors Michelle Williams, Sophie Turner and Alicia Vikander have changed things for the brand in 2017.
SAGs: Sophie Turner, Michelle Williams
Golden Globes: Michelle Williams, Ruth Negga, Sophie Turner
BAFTAs: Michelle Williams, Sophie Turner
Oscars: Michelle Williams, Alicia Vikander
First Place: Armani
A true trailblazer when it comes to celebrity dressing, Armani made second place on our score card for the last two years, which simply would not do for the award season of 2017. The classic red carpet brand dressed 11 stars this year.
SAGs: Millie Bobby Brown
Golden Globes: Janelle Monáe, Sophia Stallone, Isabelle Huppert, Naomie Harris, Teresa Palmer
BAFTAs: Nicole Kidman
Oscars: Nicole Kidman, Emma Roberts, Isabelle Huppert, Viola Davis