Valentine's Day is just days away — maybe you've noticed the chocolate roses and chalky, dubiously edible candies in your local CVS — and that means I have three words for you: Treat. Yo. Self. February can be a particularly bleak, blah month, and especially in these dark times, there's nothing wrong with indulging in a little self-care — or, fine, self-spoiling. With that in mind, we rounded up 16 splurge-worthy beauty finds to gift yourself this V-day.
Sure, you could technically also buy them as gifts for your Valentine (or, to borrow another "Parks & Rec" reference, your Galentine) if you're feeling like a particularly selfless Cupid disciple. But sometimes it's just plain fun to fantasize about loading up on fancy, thoroughly enjoyable gifts for yourself. And I promise: Every single one of them will be a far more satisfying purchase than impulsively scooping up some of those sketchy, crumbly candies they sell at the drugstore. You're welcome, self.
Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.