The Sports Illustrated Swimsuit Issue has been adding amplesex appeal to newsstands since 1964, and while covers in recent years have taken steps to feature bodies of different shapes and sizes — Ronda Rousey, Chrissy Teigen and Ashley Graham's covers come to mind — enlisting "regular," non-model women in the pages of the special-edition glossy has never happened. That is, until the release of this year's issue, which features this brand new ad campaign for Swimsuits for All.
Supermodel and body positivity activist Ashley Graham is in the SI pages for the third year in a row — in 2015, she was the first-ever plus-size model shot for the issue, and in 2016 she landed the cover. But this time, she's joined by a girl gang of women young and old, including locals of the photo shoot's sunny setting, San Juan, Puerto Rico. Graham and the ladies in the images pose, play dominos and dance in the streets in campaign images for the model's capsule collection with Swimsuits For All. Graham is a seasoned pro, but if we're being totally honest here, the hot abuelas steal the show for us and are a true testament to the brand's mantra, "every body, every age, every beautiful." Sure, this would be a bit more powerful if it was an SI exclusive editorial for the magazine, but we'd say this is a move in the right direction for the swimsuit issue.
Click through the gallery below to view the campaign in full.