How Victoria Beckham Eluded the Typical Celebrity Clothing Line Trope

The designer sat down Saks Fifth Avenue's Roopal Patel for a discussion about her career, girl power and why she always wears sunglasses.
Author:
Publish date:
Social count:
366
Victoria Beckham chats with Saks Fifth Avenue Fashion Director Roopal Patel at the Saks flagship location.  Photo: Mike Coppola/Getty Images

Victoria Beckham chats with Saks Fifth Avenue Fashion Director Roopal Patel at the Saks flagship location.  Photo: Mike Coppola/Getty Images

The consistent stream of celebrities launching eponymous fashion brands (and fragrances and athleisure lines), exists as a sort of omnipresent bane of existence for many people in the fashion industry. And while many of those lines turn out to be vanity projects that never succeed in reaching the floors of luxury department stores, Victoria Beckham is a sharp deviation from that trope. The designer's label evolved from sunglasses and denim to offer accessories and a full range of ready-to-wear; she'll soon release a collaboration with Target and was awarded Brand of the Year by the British Fashion Council in 2014— and she's just getting started. 

"I quite like being told something's not been done before or that it's not possible," said Beckham to Saks Fifth Avenue's Fashion Director Roopal Patel at a recent talk hosted by the New York-based retailer. "[When I started my company], I didn't know very much about the industry and I was very aware that people were going to have preconceptions, and that was okay. I just stayed focused and very honest; it was [always] about me creating clothes that I wanted to wear, and that I felt had a point of difference to anything else that was out there." 

And that's exactly what she did. Nearly a decade later, Victoria Beckham is still excited about her position in the fashion industry, and it shows as she speaks animatedly to Patel on the second floor of Saks's flagship location. "Fashion has always been my passion — this has always been what I wanted to do," said Beckham. "I want to make women feel like the best version of themselves. I always say that [my career] started with girl power, and it's no different now."

Victoria Beckham wearing her designs at Saks Fifth Avenue. Photo: Mike Coppola/Getty Images

Victoria Beckham wearing her designs at Saks Fifth Avenue. Photo: Mike Coppola/Getty Images

And for all the fashion skeptics and/or purists out there who doubt Beckham's commitment to her brand, think again. This is a mother with four children whose method of quality control involves her wearing the clothes herself: "It's very important that I wear the clothes. I want to see if I'm going to put this white shirt on, how is it going to look by the time I get off the airplane? I'm taking all that into consideration because I am my customer. If that is what I need in a collection, then that's what my customer needs." Yet, even with a busy schedule and her next show at New York Fashion Week swiftly approaching, she and her husband, David, still prioritize their roles as parents and make sure to coordinate travel accordingly to ensure that they're still "very present" in their childrens' lives. "I may make it look easy, but the reason I wear sunglasses all the time is — because let me tell you — I'm up every night with the children!"

As for what's next for Beckham? Well, everything, but in due time; "I’d want do everything right away, but that’s not sensible," she said with a laugh to the audience. "I recently got into beauty, and I loved working very closely with Estée Lauder, so I'm very, very passionate about that. I'd love to do childrenswear at some point, [and] I'd love to do menswear!" It's a natural next step, given that she has some very stylish inspiration for both categories within her immediate family. "For me, it's about being honest and I think that's why my collections have done well. It's very believable. It's me — I wear the clothes. I wear the makeup. Women can tell when something is not honest, and this is very much so."

Never miss the latest fashion industry news. Sign up for the Fashionista daily newsletter.