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Gap Debuts '90s-Inspired Ads Starring the Children of Its Former Campaign Stars

Lizzy Jagger, Rumer Willis, Coco Gordon and more star in Gap ads (and a nostalgic new video) decades after their parents did the same.
The cast of 'Generation Gap'. Photo: Courtesy of Gap

The cast of 'Generation Gap'. Photo: Courtesy of Gap

Have you heard? The '90s are cool again. So while chokers have come and gone (and come and gone again), some classic pieces from everyone's favorite decade are continuing to enjoy a moment in the sun; cases in point: mom jeans, denim jackets and good ol' white T-shirts. 

There are few apparel brands that epitomize what it meant to be a '90s kid better than Gap. The American brand's logo sweatshirts, denim and breezy printed dresses represent some of the most identifiable sartorial moments of the decade. Just ask 32-year-old Lizzy Jagger (daughter of Mick Jagger and Jerry Hall), who stars in the label's new "Generation Gap" campaign, which debuts Thursday. "When I could go and pick out my first outfit myself, I chose to go to Gap," says Jagger, whose mom rocked a bodysuit and denim jacket in her now-iconic ad for Gap back in 1991. "I got myself a whole floral outfit with a white cotton twinset. If I still had it, I would wear it [today]." 

Jagger's co-stars in the campaign include Rumer Willis, Coco Gordon, Evan Ross, DJ TJ Mizell and Chelsea Tyler, all of whose parents starred in Gap campaigns when they were younger — in addition to being bona-fide icons of the '90s and beyond. "The energy was great on set," says Jagger. "It was great to do it with a group of friends that I already knew." And then there's Naomi Campbell, who's no less iconic now than she was then.

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The Gap '90s Archive Re-Issue collection will feature signature items from the brand's legacy, including classic T-shirts and tanks, white button-down shirts, sweatshirts, khakis, shorts, logo sweatshirts and plenty of denim. The limited-edition range will available online and in select Gap stores globally from February 7. 

Click through the gallery below to view the campaign images, and scroll down to watch the campaign film in full.

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