Must Read: Guess Which Designers Scored The Highest Digital Engagement During Fashion Week, Sistine Stallone Made Her LFW Debut

Plus, Rihanna teases new makeup line on Instagram.
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Plus, Rihanna teases new makeup line on Instagram.
Victoria Beckham. Photo: Jeff Spicer/Getty Images

Victoria Beckham. Photo: Jeff Spicer/Getty Images

These are the stories making headlines in fashion on Monday.

Victoria Beckham, Michael Kors and Tommy Hilfiger win the digital engagement game
The three brands topped the list for brands with the most digital engagement on the days of their fashion shows, according to research conducted by ListenFirst that looks across the board at social media data. Victoria Beckham experienced the most digital engagements on show day, with Michael Kors following in second and Hilfiger in third. {WWD}

Sistine Stallone walked London Fashion Week
The famous offspring of Sylvester himself has walked the Chanel Métiers d'Art runway in the past, but she made her first LFW runway appearance at Topshop on Sunday. There to support her were her mom Jennifer Flavin Stallone and sister Sophia Rose, who commented that Sistine "really loves every aspect of fashion." {WWD}

Rihanna is teasing her new makeup line on Instagram
Kendo's Fenty Beauty line will be coming to Sephora this fall, and Riri's team has created a brand-new Instagram handle to promote the line. The first product being pushed is a "holographic lipstick," which first appeared on the Fenty x Puma spring 2017 runway last season. {Jezebel}

What does the future hold for fashion month?
One writer reimagines fashion month five years down the line and predicts it'll be shorter, more flexible and not necessary for all brands due to the evolution of digital sharing — not to mention that the American fashion calendar will be split between NYC and LA. Whether the predictions all come true by 2022, one thing's for sure: the times certainly are a-changin'. {Business of Fashion}

Patagonia, the North Face and REI are boycotting Utah
Salt Lake City has been host to the yearly Outdoor Trade Show for 20 years, but some of the biggest brands in the business are pulling out of the event due to Utah's attempt to rescind public lands that Obama declared a national monument in December. As a result, the trade show, which generates $40 million in economic impact, is currently in the process of proposing a new locale. "We are in lockstep with the outdoor community and are working on finding our new home," said a trade show rep. {WWD}

Nike's progressivism is good for attracting athlete spokespeople
In contrast to Under Armour CEO Kevin Plank's pro-Trump statements — and the way they pissed off some of UA's biggest spokespeople, like Steph Curry and Misty Copeland — Nike's "Equality" campaign made the brand look good to the kind of athletes it's trying to attract. "If I can say the leadership is not in line with my core values, then there is no amount of money, there is no platform I wouldn't jump off if it wasn’t in line with who I am," says Steph Curry, who's allegedly spent "hours on the phone" with Under Armour since the Trump controversy. {Racked}

Gucci joins nonprofit that promotes diversity
It's the first luxury brand to join the Italian nonprofit Parks - Liberi e Uguali, an organization that develops strategies to help promote diversity and inclusivity. "Attracting, retaining and promoting talent, while celebrating ethnic, age, sexual and gender diversity, sexual orientation and gender identity across the company, is our mission, which is completely consistent with the vision of our parent company, Kering," said Gucci president Marco Bizzarri. As Kering won the Gender Equality European & International Standard label last September, this seems to be more than just talk. {WWD

Kanye West and Adidas announce the Yeezy Boost 350 V2
The sneaker will come in three colorways — white, core black and red — and will retail for $220. It will be available online and at select retail locations starting February 25. {Fashionista inbox}

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