Is the 'Teen Vogue'/'Allure' Merger Finally Upon Us?

'Allure' was reportedly hit with a large round of layoffs on Thursday, and sources say that more changes are in the pipeline.
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Earlier this month, Condé Nast announced that Teen Vogue's Digital Director Phillip Picardi would step into the same role at Allure, overseeing the digital teams at both brands. Now further changes are underway, as a number of Allure staffers were reportedly let go on Thursday. 

Several sources have told Fashionista that the cuts included digital editors, the social team and a digital producer. This is just the latest in a long line of masthead changes at Allure: Former Digital Director Simone Oliver left the publication earlier this month, and Picardi hired Sam Escobar to step in as his right hand in the position of digital deputy editor. Now, Terron Moore, Teen Vogue's social media director, will head up Allure's social media channels as well. In addition to Picardi and Moore, other staffers that have straddled both publications for several months now include Creative Director Marie Suter and Research Director Lori Segal.

These latest shakeups seem to be in keeping with the new business model Condé Nast has been moving toward since fall of last year, restructuring its business and consolidating certain departments (such as copy and research). Sharing resources across brands is something publishers like Hearst and Time Inc. have already been doing for some time, so this may simply be the next manifestation of that evolution for Condé Nast.

Fashionista has reached out to Allure and Teen Vogue for further details and will update this post as soon as more information is available.

Homepage photo: Imaxtree

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