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Must Read: Watch Amazon Fashion's New Video Campaign, Virgil Abloh Will Show At Pitti Uomo

Plus, Alexander Wang offers crystal customization in stores this weekend.

Amazon Fashion's new campaign video, shot by Cass Bird and styled by Kate Young, is here
The Spring 2017 campaign features models Andreea Diaconu (featured in the video), Carolyn Murphy and Tao Okamoto depicting the "joy and wonderful emotion" that comes with receiving an Amazon package — specifically when it's fashion-filled — in the mail. "This campaign captures the fun and ease of experiencing fashion where you're most comfortable: your own home," Jennie Perry, chief marketing officer at Amazon Fashion, said in an email. "The varying scenes, with models in different looks, celebrates individual style and our wide selection of brands and breadth of product." {Fashionista inbox}

Virgil Abloh will show as a guest designer at Pitti Uomo
The Off-White designer is set to present his Spring 2018 menswear collection at Pitti Uomo in Florence, taking the place of his customary show at Paris Fashion Week. Like Raf Simons and Gosha Rubchinskiy before him, Abloh will present as a "guest designer" at Pitti. "I'm honored that Pitti recognized the work that I was doing in Paris and want to give me a platform. There's an opportunity such as this one to take a traditional platform and offer a new take on it," Abloh said. {Business of Fashion}

You can get your Alexander Wang goods customized with Swarovski crystals
From March 17-19, the brand will be offering customization with Swarovski crystals on denim and T-shirt purchases at its New York and London flagships. Options include crystal patches that say "Strict," "Best high you can buy," "Party animal" and more, and range in price from $35 to $100. The blinged-out, early aughts throwback designs were first spotted on models like Kendall Jenner and Bella Hadid backstage at Wang's Fall 2017 show. This marks the first collaboration between Wang and Swarovski. {Fashionista inbox}

Photo: Alexander Wang

Photo: Alexander Wang

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