Must Read: Watch Amazon Fashion's New Video Campaign, Virgil Abloh Will Show At Pitti Uomo - Fashionista

Must Read: Watch Amazon Fashion's New Video Campaign, Virgil Abloh Will Show At Pitti Uomo

Plus, Alexander Wang offers crystal customization in stores this weekend.
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Amazon Fashion's new campaign video, shot by Cass Bird and styled by Kate Young, is here
The Spring 2017 campaign features models Andreea Diaconu (featured in the video), Carolyn Murphy and Tao Okamoto depicting the "joy and wonderful emotion" that comes with receiving an Amazon package — specifically when it's fashion-filled — in the mail. "This campaign captures the fun and ease of experiencing fashion where you're most comfortable: your own home," Jennie Perry, chief marketing officer at Amazon Fashion, said in an email. "The varying scenes, with models in different looks, celebrates individual style and our wide selection of brands and breadth of product." {Fashionista inbox}

Virgil Abloh will show as a guest designer at Pitti Uomo
The Off-White designer is set to present his Spring 2018 menswear collection at Pitti Uomo in Florence, taking the place of his customary show at Paris Fashion Week. Like Raf Simons and Gosha Rubchinskiy before him, Abloh will present as a "guest designer" at Pitti. "I'm honored that Pitti recognized the work that I was doing in Paris and want to give me a platform. There's an opportunity such as this one to take a traditional platform and offer a new take on it," Abloh said. {Business of Fashion}

You can get your Alexander Wang goods customized with Swarovski crystals
From March 17-19, the brand will be offering customization with Swarovski crystals on denim and T-shirt purchases at its New York and London flagships. Options include crystal patches that say "Strict," "Best high you can buy," "Party animal" and more, and range in price from $35 to $100. The blinged-out, early aughts throwback designs were first spotted on models like Kendall Jenner and Bella Hadid backstage at Wang's Fall 2017 show. This marks the first collaboration between Wang and Swarovski. {Fashionista inbox}

Photo: Alexander Wang

Photo: Alexander Wang

Survey finds retail stores are designed to fat-shame customers
Plus-size sections are often hidden in hard-to-access parts of stores, don't feature plus-size mannequins and are not attended to as frequently as the rest of the store. As a result, only 26 percent of plus-size shoppers report feeling comfortable making clothing purchases in mainstream clothing stores, according to a survey conducted by professor Kathryn Anthony. Considering that the average American woman is a size 14, this doesn't bode well for business. "Forcing fat people to retreat to the rear of a store speaks volumes: Store owners don't want to wait on fat people!" said one survey respondent. {Fast Company}

E.L.F is using micro-influencers to create community and lasting engagement
The makeup company has decided not to focus exclusively on mega-influencers with millions of followers, choosing instead to work with "micro-influencers" who have fewer followings but stronger engagement. "If you have a thousand or less followers on Instagram, your engagement rate is 8 percent," commented one digital expert. "That drops to 1.7 percent on average when you grow your base to a million followers." The hope is that by working with smaller names in the digital space, the brand can build a more lasting connection with those customers and their followers. {Retail Dive}

With populism rising, the price of politicians' clothing matters more than ever
Scrutinizing what political leaders wear and what those items cost isn't new, but it seems to be reaching a new height with the Trump family — Ivanka specifically — and French presidential candidate François Fillon both coming under fire for their expensive garb. Interestingly, Ivanka's response has included a shift in her eponymous jewelry line, replacing price tags ranging from $428 to $47,000 with ones more in the $28 to $198 range. "We want our elected officials and their families... to represent their countries as elegantly and admirably as possible," writes Vanessa Friedman, "while at the same time representing the electorate as genuinely as possible." {New York Times}

Valentino IPO is on hold despite continuing growth
CEO Stefani Sassi said last year that there would be no IPO before 2017, but is now putting off a public offering for at least another year, despite the company's growth. "We've shelved it because of market conditions," Sassi said, when explaining why an IPO wasn't imminent, even after Valentino reached its $1 billion sales milestone last year. "If things change, we'll review [the project]. We are not talking about it internally at the moment." {WWD}

PETA just bought a stake in Canada Goose in order to protest its practices
The animal rights activism group employed a tactic it has used in the past with Louis Vuitton and Hermès, buying the minimum number of shares necessary needed to speak at and attend annual shareholder meetings and submit shareholder resolutions. The goal is to pressure Canada Goose to stop using fur and feathers from "cruelly trapped coyotes" and "slaughtered geese," according to a release. "Cruelty is part of every Canada Goose jacket trimmed with real fur and filled with real down," said PETA president Ingrid Newkirk. "PETA is pushing the company to stop peddling parkas that cause immense pain and suffering." {Fashionista inbox}

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