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Must Read: American Eagle Did Surprisingly Well This Quarter, How Fashion Can 'Do Good' Better

Plus, Target is spending billions on reinvention.

These are the stories making headlines in fashion this Wednesday.

American Eagle beat Wall Street sales predictions this quarter
While many mall-staple teen retailers have been struggling lately, American Eagle reported $54.6 million profit in the fourth quarter, exceeding the expectations of Wall Street analysts. Shares for the company have climbed 4.5 percent in 2017, and stock has risen almost 4 percent over the past year. {Business of Fashion}

How can fashion be better at 'doing good'?
Political statements were all over the runway and the streets this fashion month, but translating words into actions isn't always as straightforward as it seems. So what does it take to do it well? Designers should make sure they understand the local and national regulations that go along with publicizing that they've partnered with a charity to make sure they're not violating laws. Thinking through the pros and cons of being outspokenly political versus muzzling their employees on controversial topics is important, too. {WWD}

Public School's 'Make America New York' hats will benefit the ACLU
Speaking of fashion brands seeking to do good, Public School just announced that 100 percent of the net proceeds from its buzzy "Make America New York" hats, which debuted at New York Fashion Week, will be donated to the ACLU. "Solidarity, tolerance and diversity are fundamental New York City values and are much-needed reminders in order for our country to be great," said the designers in a statement about the hats. The hats are available for purchase online and at the Public School Cadillac House Retail Lab. {Fashionista inbox}

Target is spending $7 billion dollars on reinvention
The one stop shop announced plans to invest serious money — and forego net profits of about $1 billion — in an effort to compete with rivals like TJ Maxx and Wal-Mart, both of which did better last year than Target did. "We haven't seen this amount of distressed retailers since 2009 and the Great Depression," claimed CEO Brian Cornell. "Our [past] efforts weren't enough to win in this environment, and you see that in today's results." {WWD}

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City Hall plans to re-zone NYC's Garment District
Protections that made it possible for manufacturers to stay in Midtown are going to be relaxed, according to plans made by the de Blasio administration. The goal is to move the center of manufacturing to Sunset Park in Brooklyn in an effort to provide lower-cost spaces for fashion companies. "We're working closely with industry stakeholders to ensure New York City remains a global hub of fashion, and strengthening local garment manufacturing is central to that effort," claimed a spokesperson. {Crain's New York}

Bloggers are freaking out over changes to Amazon's affiliate system
Bloggers often make money via affiliate links, and Amazon has long been the most profitable partner in that endeavor. But a recent change to the fee structure means that profits may go down by 20 percent for some users. "There's definitely some pain as a result of it," said an affiliate link expert, "but we haven't had a single client who stopped doing business because of the new payout structure." {The Verge}

U.S. Ambassador levels sharp criticism at Bangladesh regarding labor rights
The Dhaka Apparel Summit was controversially boycotted by global brands like H&M and Inditex because of the Bangladeshi government's arrest of union leaders and labor rights protestors in December. While the government released those arrested in response to the boycott, U.S. Ambassador Marcia Stephens Bloom Bernicat still had harsh words to share. "This was a poorly timed, self-inflicted wound to the industry [in Bangladesh]," she stated. "Factory owners... must establish a mechanism necessary for facilitating communication by management with workers about their grievances." {WWD}

Ashley Graham: model, body activist, author
The model has written the proverbial book on body positivity in fashion, so it was just a matter of time before she penned an actual tome on the topic. Her memoir, "A New Model: What Confidence, Beauty, and Power Really Look Like" is an anthology of essays and photographs that encourage readers (including members of the fashion industry, presumably) to expand their ideals of beauty stereotypes. The book, published by a subsidiary of Harper Collins, goes on sale May 9 and will be available at all major booksellers. {Fashionista inbox}

Business of Fashion's Imran Amed was honored by the Queen of England
The founder of BoF was just named a Member of the Most Excellent Order of the British Empire (also known as an MBE). The award is given by the Queen to honor an individual who has offered outstanding service to the community. "Receiving an MBE at Buckingham Palace with my family around me was an experience that I will never forget," Amed wrote on Instagram. {Instagram/@bof}

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