Must Read: How the Business of Street Style Is Changing, A Syllabus Of Worthwhile Fashion Writing - Fashionista

Must Read: How the Business Of Street Style Is Changing, Supreme Announces Lacoste Collaboration

Plus, a syllabus of worthwhile fashion writing.
Author:
Publish date:
Photo: Tristan Fewings/Getty Images

Photo: Tristan Fewings/Getty Images

These are the stories making headlines in fashion this Monday.

Has the street style bubble burst?
Street style has been an important source of revenue for photographers, exposure for influencers and brands, and clicks for fashion media sites, but the market may have officially become oversaturated. "I went from making nothing to six figures," says Phil Oh. "Since then, it dipped and then it plateaued." Similarly, The Cut editorial director Stella Bugbee notes that while the publication continues to cover street style, "it doesn't carry the same weight as it did five years ago." {Business of Fashion}

Six writers share their favorite by-women, for-women fashion writing
A reading list from smart female writers — from Refinery29's Connie Wang to MTV's Haley Mlotek — highlights websites and books that are "able to tell you as much about the clothes you wear as [they do] about how society operates, connecting moments to movements." The list includes blogs like Threadbared, journals like Vestoj and books like "Fashion, Desire and Anxiety." {MTV}

Supreme shares a sneak peek of its Lacoste collaboration
After a wildly hyped collaboration with Louis Vuitton, Supreme is back at it with another brand-hybrid capsule, this time with Lacoste. The new pieces, which include sweaters, tracksuits, polos and caps, will be available for purchase online and in select stores on March 16. {i-D}

"Empathetic" shopping app Lily wins SXSW accelerator
The app uses a texting-conversation-like questionnaire and Artificial Intelligence to gather data about shoppers' feelings about their bodies in order to get a better sense of what they will perceive as flattering. It then curates a selection of styles from a range of brands that can be purchased through a universal cart checkout. {Fashionista inbox}

Snips app claims to solve ROI problem with influencer marketing
Every brand knows that influencer marketing is important in 2017, but being able to quantify what it's actually worth — and which influencers are actually worth investing in — hasn't been as straightforward as counting followers or likes. Snips, an app that cuts out the noise created by purchased followers and bots, tracks actual performance and conversion rates. "Our platform is completely performance driven, providing greater accountability and transparency for all parties," says CEO David Zaretsky. {Entrepreneur}

Nordstrom and Macy's get "report card" from WWD
The publication ranked a range of U.S. retailers based on their fourth-quarter results, looking at stock prices, expenses and inventory to rank the brands' success relative to one another. Near the top of the list with a B+ and B- respectively were Nordstrom and Gap Inc., while Kohl's and Macy's came in near the bottom with a D+ and D, respectively. {WWD}

Watch Scarlett Johansson skewer Ivanka Trump on SNL with a faux fragrance ad
"A feminist. An advocate. A champion for women... But like, how?" The comedy sketch pokes fun at the way that the Trump daughter has sought to build a pro-women personal brand for herself while being "Complicit" — the name of the imaginary perfume brand — with an administration headed by someone who has publicly admitted to sexual assault. {YouTube}

Want the latest fashion industry news first? Sign up for our daily newsletter.