Truly and sincerely, Bella Hadid could sell me anything. I'm not joking — if Bella Hadid told me adult diapers were chic à la Lisa Rinna, you bet I would go out and stock up. Any photo of her smoking a cigarette has me itching to go out and buy a pack despite the fact that I'm not even remotely a smoker (so don't freak out, mom!). So really, it's not a surprise that her recent spots for Dior Beauty have me switching from my usual brands to the products Hadid is promoting.
The videos are all so charming (admit it!), featuring Bella in "real-life" scenarios which, as a grown adult, I know are complete marketing scams that still work on me. This spot of her "call time" routine stars Dior's Lip Sugar Scrub, a balm that promises to work as a no-rinse exfoliant. I needed it, so Stephanie was kind enough to get one for me, and let me tell you: This thing really delivers. I used it all throughout the bitter cold days of New York Fashion Week, and it did indeed keep my lips smooth while delivering a light pink tint that looked polished, even when I wasn't. And it really is like a little treat for my lips!!! Praise Bella! Praise Dior!
Anyway, now I'm completely addicted, hauling it everywhere (even to the Duomo in Milan, where security made me prove it was a lip balm and not a weapon). Maybe throwing out all my beauty products and swapping to Dior won't make me look like Bella Hadid, but damn if I'm not tempted.
Dior Lip Sugar Scrub Sweet Exfoliating Balm, $33, available at Nordstrom.
Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.