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Must Read: New Rihanna Fenty x Puma Drops Tomorrow, Kim Kardashian to Speak at 'Forbes' Women's Summit

Plus, how "Instagram beauty" created a new kind of makeup artist.

These are the stories making headlines in fashion on Thursday.

Get ready for the Spring 2017 Fenty x Puma apparel drop
RiRi-approved lace-up leggings, oversize sweatshirts and pleated skirts can all be yours starting tomorrow. Items from the eight-piece Spring 2017 apparel collection range in price from $80 to $150, and will be available online and at select Puma stockists including SIX:02. Make those wish lists ASAP. {Hypebae}

Kim Kardashian: Style icon, mother and Forbes Women's Summit Speaker
The star is set to speak at Forbes Women's Summit this June, alongside a cast of veritable boss ladies like Planned Parenthood's Cecile Richards, Lena Dunham and Judge Judy Sheindlin. (That's right — Judge Judy.) This year's theme, "Navigating a New Tomorrow" served as a clear reflection of how women can be empowered even in a less-than-ideal political climate. "It's become more important than ever to convene dialogue around issues that matter most to women in America today and to bring together leaders who are committed to driving real action," said a Forbes spokesperson in an interview with WWD. "Summit attendees have diverse points of view, but they’re united by a desire to bridge the deep political divides and to advance policies that allow girls and women to achieve their fullest potential within this country." {WWD}

How "Instagram beauty" makeup artists became A Thing
You know what we're talking about: bold brows, fierce contour and cat eyes sharp enough to kill your enemies. The ubiquitous nature of Instagram (not to mention our collective obsession with snapping selfies) has given way to makeup techniques that create a flawless, picture-perfect look, most notable fueled by the wave of beauty influencers. And while these online personalities typically stick to their own faces, it has opened the doors for professional makeup artists to learn how to re-create these looks on clients who, also want to look Instagram-perfect. "The line between artist and enthusiast has blurred," said makeup artist Keri Blair in an interview with Glossy. "But the line is still there: If you love to do tutorials, you can do your own face. That's a different skill set than doing it on other people." {Glossy}

Even in 2017, in-store shoppers value people over technology
According to research from GetApp Lab, a business and marketing analytics company, cited in WWD, roughly a third of five hundred adult shoppers sampled in the $24,000-$150,000 income range said the presence of salespeople in a store was of more value than any in-store technology designed to mitigate the needs for in-person interaction. (Just 14 percent of shoppers in the study maintained that in-store technology, such as navigation interfaces and video screens, impressed them while shopping.) {WWD}

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Need to Marie Kondo your wardrobe?
New startup company Fitz wants to show you how. The "closet concierge" brand created by Gilt and Glamsquad co-founder Alexandra Wilkis Wilson and business partner J. Michael Cline is aiming to facilitate closet organization and editing, aid in reselling and donating pieces you no longer want and make shopping recommendations with the help of "Fitz Stylists" who conduct house visits for a personalized experience. The signature "Fitz Foundation" service costs $300, and is currently available exclusively in New York City, with more locations to follow. {Fashionista inbox}

Ouai to launch hair supplements
Jen Atkin's cool-girl beauty brand is taking an inside-out approach to hair care with a new range of supplements designed to target the needs of dry, oily and thinning hair. Each pack will retail for $28 and contain 30 once-a-day tablets. They won't hit shelves until April, but you can sign up to be the first to shop them over at Ouai's website. {Fashionista inbox}

The FTC is cracking down on #sponcon
The issue over celebrities and influencers' transparency when it comes promoting products on their Instagram feeds has been problematic, and the FTC is stepping in. Sponsored content, (aka "native advertising") has ballooned in recent years, and as in the case with certain influencers, the difference between a regular and a paid-for post isn't always as clear as it should be. Taking this into account, the FTC has announced that it will be holding media companies fully accountable when it comes to making sure readers can recognize editorial vs. advertorial content. {WWD}

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