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Hey, Quick Question: Are Chanel and Frank Ocean Doing a Thing? [Updated]

The fashion label posted a cryptic reference to the artist's new song. What does it all mean????

Welcome to our column, "Hey, Quick Question," where we investigate seemingly random happenings in the fashion and beauty industries. Enjoy!

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Last Friday, Frank Ocean surprised fans by dropping his first new music since the release of "Blonde" last August on his radio show. The single, called simply "Chanel," includes the lyrics "I see both sides like Chanel/ See on both sides like Chanel," a reference to the fashion house's iconic interlocking "C"s. And on Wednesday afternoon, Chanel's official Instagram posted two cryptic images referencing Ocean, making the fashion world stop and scratch its collective head in confusion. 

The first of the two images reads "We see both sides like Frank" in graphic black and white:

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And the second shows simply the words "ocean" and "land" on top of an image of literal ocean waves and an outstretched hand clutching a Chanel No. 5 bottle, respectively:

So, we ask: What does it all mean???? Is Ocean about to be named the first-ever male brand ambassador for Chanel beauty? It wouldn't be that shocking, especially given that plenty of cosmetics brands have moved toward a genderless approach to marketing recently, and Pharrell recently became the first male face of Chanel handbags. Or is it simply a way of announcing that the brand will be using his new track in a forthcoming commercial? So far, there aren't many answers. We've reached out to the brand for further information and will update our post as additional details become available.

UPDATE, Thurs., March 16: The brand issued a statement in response to our inquiry. It is as follows: "This is simply our way of acknowledging his nod to Chanel in his latest single." Alas, it seems there will be no official Frank Ocean and Chanel collaboration coming any time soon.

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