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Garrett Leight California Optical Is Hiring A Public Relations Assistant / Coordinator In Los Angeles

Garrett Leight California Optical expresses the California lifestyle with contemporary classics and colorful, iconic designs inspired by styles of generations past.

Company: Garrett Leight California Optical
REPORTS TO: Global Communications Director 
Start Date: Immediately
Customary Work Hours: 9:00am-5:30pm (must be flexible) 
Customary Work Days: M-F (must be flexible) 
Overtime: Required 
Compensation: BOE 

Responsibilities include but are not limited to the following: 

  • Manage & maintain PR inventory including the coordination and tracking of media and VIP pulls and returns. 
  • Fulfill day to day global and domestic PR agency and direct press requests. 
  • Relay information and feedback, acting as liaison between store managers, department directors, and agencies. 
  • Assist with the organization, management, and execution of press and marketing events. 
  • Create and distribute internal and external media releases, images, and information. 
  • Contribute to Spectacle Magazine and assist with identification and fulfillment of new Spectacle distribution channels. 
  • Prepare internal and external PR newsletters. 
  • Organize and archive global editorial and all associated reporting.
  • Maintain master contacts and PR calendar database 
  • Assist the Global Communications Director on day-to-day administrative tasks including expense reports, travel planning, scheduling, budgeting, etc. 

Minimum Qualifications:

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  • A. Technical training or skills: Proficiency in English. Computer proficient including Excel and Word programs, Photoshop or similar, and Fashion GPS preferred. Ability to compose professional business letters/correspondence and press releases. 
  • B. Professional training or knowledge: Excellent communication skills (both verbal and written) a prerequisite.
  • C. Work Experience: 0-3 years in the PR/fashion industry. 
  • D. License Required: NONE 
  • E. General Education or equivalent: University/College degree 
  • F. Physical Demands: Minimal. Individual must be able to speak clearly and understandably; hear communications by telephone and in person; sit for prolonged periods. Have the ability to travel and be physically able to work in different time zones. 
  •  G. Required behaviors (in order of decreasing priority):
       - Attention to Detail. Carries out procedures to ensure that work completed is error free.
       - Organization. Keeps on schedule. Performs work in a fashion that others can pick up where left off.
       - Initiative. Self-starting. Typically goes beyond what is normally expected.
       - Tolerance for Stress. Performs well under time or workload pressure, difficulty with or opposition from co-workers or supervisors. Tolerance of multiple, possibly conflicting, demands.
      - Adaptability. Is effective in varying environments and with varying tasks and responsibilities. Quickly adjust to new situations.
       - Resourcefulness. Ability to research information relevant to enhancing functionality of the department and/or related projects.
      - Ability to Learn. Learn and apply new job related information without routine training.
       - Planning. Sets a course of action for self and others to accomplish a specific goal.
       - Practicality. Applies information available in a sensible way to function in the job.
       - Questioning. Ability and willingness to orally seek out information in order to make a more effective presentation.
       - Resilience. Handles disappointment and/or rejection while maintaining effectiveness.
       - Tenacity. Stays with a position or plan of action until the desired objective is achieved or is no longer reasonably attainable.
       - Tolerance of Ambiguity. Can wait for vital information. Copes with unresolved situations.
       - Team building. Can create a team or work effectively in a team.
       - Organizational awareness. Understands the effect and implications of decisions on other components of the organization.
       - Oral communication skills to represent company successfully and clearly to public.
       - Cooperation with public and department members.
       - Sensitivity to others.

To Apply: Please send your resume to