Must Read: Hollywood's Most Powerful Stylists, Thinx Denies Hostile Workplace Rumors

Plus, why fashion brands are heading en masse to SXSW.
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Sarah Paulson, Karla Welch and Ruth Negga on the March 15, 2017 cover of The Hollywood Reporter. Photo: Ramona Rosales

Sarah Paulson, Karla Welch and Ruth Negga on the March 15, 2017 cover of The Hollywood Reporter. Photo: Ramona Rosales

These are the stories making headlines in fashion on Wednesday.

A Who's Who of Hollywood stylists...
The Hollywood Reporter has released its annual ranking of the 25 most powerful celebrity stylists, many of whom you'll recognize if you're a regular Fashionista reader. Topping the list this year is Karla Welch, who counts Ruth Negga, Sarah Paulson and Karlie Kloss among her clients, with Petra Flannery and Kate Young coming in at second and third, respectively. {The Hollywood Reporter}

What's going on at Thinx?
Everything about the marketing of period underwear brand Thinx screams "good-vibes-only" female empowerment, but behind the scenes, it looks like the company might be having trouble practicing what it preaches. According to sources cited in the piece, the work environment fostered by co-founder/"she-E-O" Miki Agrawal isn't exactly in keeping with the messages of girl power projected in the label's marketing. "It honestly felt like a middle school environment: pitting people against each other, calling us petty children and [saying that we were] immature and that we're all these millennials that don't know anything," said one employee in an interview with Racked. {Racked}

Why are so many fashion brands heading to SXSW?
The fashion industry is heavily courting festivalgoers at this season's Austin-based multi-day film and music extravaganza, with media outlets (Teen Vogue, Vanity FairWho What Wear and Coveteur), mid-market brands (Lululemon and Kendra Scott) and high-end labels (Marc Jacobs, Giorgio Armani) all staging events on the SXSW calendar. "The festival is closely linked to new technologies, interactivity and cinema, and as it addresses a young audience, it can effectively showcase the works of the selected young talents to the world," Armani himself explained in an interview with BoF. {Business of Fashion}

Shoppers are spending more than ever, but not on clothes
We're buying more than ever (especially online), but according to figures from the Census Bureau reproduced in WWD, consumers are spending the most on cars, health and wellness expenses, home and food — categories that aren't tangible in the same sense that a pricey dress or handbag is. {WWD}

Kristen Stewart has a new Chanel makeup campaign
The actress and longtime Chanel brand ambassador stars in the French luxury house's Ombre Premiere Eyes campaign, featuring new launches in the eye shadow category. In the images, Stewart wears smoky eye looks in several different shades: sapphire blue, deep bronze and graphite. {Fashion Gone Rogue}

Get ready to see a lot more "smart" fabrics
More brands are investing in synthetic textiles cooked up in labs, favoring them over natural materials that are either grown or farmed. Not only are these practices significantly easier on the environment, but these "smart" fabrics — like Bolt Threads, AMSilk and Spiber — are also hugely customizable, with qualities like durability, elasticity and softness being modifiable with the change of a test tube. {Brooklyn Fashion + Design Accelerator}'

Well, this is going to be chic...
Accessories designer Olympia Le-Tan will collaborate with French beauty brand Lancôme for a forthcoming color cosmetics collection, the brand announced on Wednesday. Le-Tan follows in the footsteps of her fashion-world counterparts Alber Elbaz, Jason Wu, Anthony Vaccarello and the late Sonia Rykiel, all of whom have partnered with the brand for past collections. The limited-edition fall products are set to drop in August — mark your calendar now. {Fashionista inbox}

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