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Must Read: Hollywood's Most Powerful Stylists, Thinx Denies Hostile Workplace Rumors

Plus, why fashion brands are heading en masse to SXSW.
Sarah Paulson, Karla Welch and Ruth Negga on the March 15, 2017 cover of The Hollywood Reporter. Photo: Ramona Rosales

Sarah Paulson, Karla Welch and Ruth Negga on the March 15, 2017 cover of The Hollywood Reporter. Photo: Ramona Rosales

These are the stories making headlines in fashion on Wednesday.

A Who's Who of Hollywood stylists...
The Hollywood Reporter has released its annual ranking of the 25 most powerful celebrity stylists, many of whom you'll recognize if you're a regular Fashionista reader. Topping the list this year is Karla Welch, who counts Ruth Negga, Sarah Paulson and Karlie Kloss among her clients, with Petra Flannery and Kate Young coming in at second and third, respectively. {The Hollywood Reporter}

What's going on at Thinx?
Everything about the marketing of period underwear brand Thinx screams "good-vibes-only" female empowerment, but behind the scenes, it looks like the company might be having trouble practicing what it preaches. According to sources cited in the piece, the work environment fostered by co-founder/"she-E-O" Miki Agrawal isn't exactly in keeping with the messages of girl power projected in the label's marketing. "It honestly felt like a middle school environment: pitting people against each other, calling us petty children and [saying that we were] immature and that we're all these millennials that don't know anything," said one employee in an interview with Racked. {Racked}

Why are so many fashion brands heading to SXSW?
The fashion industry is heavily courting festivalgoers at this season's Austin-based multi-day film and music extravaganza, with media outlets (Teen Vogue, Vanity FairWho What Wear and Coveteur), mid-market brands (Lululemon and Kendra Scott) and high-end labels (Marc Jacobs, Giorgio Armani) all staging events on the SXSW calendar. "The festival is closely linked to new technologies, interactivity and cinema, and as it addresses a young audience, it can effectively showcase the works of the selected young talents to the world," Armani himself explained in an interview with BoF. {Business of Fashion}

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