Must Read: Honest Beauty Launches At Target, Bebe Closes Brick-and-Mortar Stores - Fashionista

Must Read: Honest Beauty Launches At Target, Bebe Closes Brick-and-Mortar Stores

Plus, check out the new Calvin Klein by Raf Simons ads.
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Honest Beauty is coming to Target. Photo: Courtesy of Target

Honest Beauty is coming to Target. Photo: Courtesy of Target

These are the stories making headlines in fashion this Wednesday.

Jessica Alba's Honest Beauty is launching at Target
The beauty arm of Alba's Honest Company began in 2015, and this month, Honest Beauty will be launching in select Target stores and on Target.com. The line features more than 30 products across multiple categories, including facial oil, lip crayons and mascara, with most retailing for less than $34. "Target has been an incredible partner for The Honest Company for several years now, so it was a natural evolution to expand our partnership with the introduction of Honest Beauty," Alba said in a Target blog post. {Fashionista inbox}

Bebe is reportedly closing all brick-and-mortar stores
The San Francisco-based label has no significant debt, but closing all its stores without filing for bankruptcy could still prove tricky if landlords are unwilling to negotiate. The brand hopes to shift its focus from in-person retail experiences to online sales, according to sources who spoke with Business of Fashion. {Business of Fashion}

New Calvin Klein by Raf Simons campaign videos are here
The new campaign is full of VHS-like footage and throwback music, and was shot by Julian Klincewicz, who's worked with Kanye West and Gosha Rubchinskiy in the past. Featuring up-and-coming model Lulu, who opened Simons' debut Calvin Klein show, along with relatively unknown model Fernando, the campaign draws a stark contrast to the brand's campaign with the highly recognizable "Moonlight" cast. {Instagram/@calvinklein}

Hermès profits rose in 2016
The French luxury label saw net profits rise 13 percent last year to $1.22 billion. This came in spite of growth that was slower for the brand than it had been since 2009, which mirrored the international luxury market's slower overall growth. Many of its competitors in the space have struggled to grapple with decreased demand from China, which currently accounts for a third of global luxury purchases. {WWD}

Nautica is extending its partnership with Lil Yachty
With a successful first collection under his belt — including a few items that sold out within days — Yachy has been invited to front a second collection for the brand that will debut at Urban Outfitters retail locations and online on March 27. The new men's collection will feature graphic tees, hoodies, polos and swim shorts, and will retail for $34-$119. Lil Yachty will appear alongside his crew The Sailing Team in a campaign advertising the collection. {WWD}

Cheetos designed clothes to facilitate secret snacking
The snack brand came up with a range of imaginary clothing items — like suspenders that have pockets for individual Cheetos and pants that have built-in napkins for cheese-dust wiping — that are supposed to make eating Cheetos easier (and sneakier). Though the garments don't exist IRL yet, one of them will after it receives enough votes online. File this one under "Solving a Problem That Doesn't Exist." {Highsnobiety}

Will consumers actually buy Levi's wearable tech jacket?
The denim brand's collaboration with Google debuted at SXSW, and features a technical fabric that allows wearers to see the time, check directions or answer a phone call through the jacket itself rather than looking at their phone screens. But will customers actually use it? Though the jacket is machine-washable and could be useful while doing things like commuting by bike when you want to answer the phone but don't have free hands, the verdict's still out on whether this will ever be anything more than a novelty item. {Business of Fashion}

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