Must Read: Kate Moss Covers British 'Vogue', Nike to Launch Performance Hijab - Fashionista

Must Read: Kate Moss Covers British 'Vogue', Nike to Launch Performance Hijab

Plus, how major brands are using digital content to fuel their business.
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Kate Moss on the April 2017 issue of "Vogue" UK. Photo: Mert & Marcus

Kate Moss on the April 2017 issue of "Vogue" UK. Photo: Mert & Marcus

These are the stories making headlines in fashion on Tuesday.

Kate Moss landed her 38th Vogue UK cover
The iconic British supermodel announced the launch of Kate Moss Agency last fall, and for April issue of British Vogue, she's doing much more than just mugging for the camera. Moss also plays the role of contributing fashion editor, styling a shoot for the magazine (photographed by her boyfriend, Nikolai von Bismarck) and also casting two fresh faces from her agency, Elfie Reigate and Louis Baines. Oh, and she also gives a damn good cover interview, as well. {Vogue UK}

Nike to release hijab for female Muslim athletes
The activewear brand's Pro Hijab — reportedly over a year in the making — will aim to address the needs of Muslim female athletes everywhere who have been struggling to find head coverings that don't impede athletic performance. "The Nike Pro Hijab was designed as a direct result of our athletes telling us they needed this product to perform better, and we hope that it will help athletes around the world do just that," said global Nike spokeswoman Megan Saalfeld in an interview with Al Arabiya English. "From there, we worked with... a variety of other athletes to see what they needed and wanted in a performance hijab. What we heard was that women were looking for a lightweight and breathable solution that would stay in place without concern of shifting." Look out for it Spring 2018. {Al Arabiya}

The new Madewell collaboration you need to know about 
Madewell is joining forces with Claire Lampert and Stacy Daily from cool-girl e-tailer Where I Was From for a 12-piece collection, and trust us — it's good. The collection includes garment-dyed jeans, graphic tees and white denim pieces with an effortless, vintage sensibility. (Is spring here yet?) The limited-edition collection ranges in price from $18.50 to $158, and lands in 16 select Madewell stores and online today. {Fashionista inbox}

How major brands are using #content to build loyalty
Could you live without Google? YouTube? Ikea? Probably not. (Okay, probably yes... but it would be a lot less fun and convenient.) According to Havas Group, a media strategy, data analytics and advertising agency, the brands that top its "meaningful brands" ranking all have one thing in common: They know how to use digital content in a way that translates to consumer loyalty and satisfaction. {WWD}

Tap for credits...
If you've ever come upon a love-at-first-sight pair of shoes, dress or handbag while scrolling through Instagram, Liketoknow.it wants you. (Or more specifically, your cash money.) The app is already widely used by bloggers and influencers to monetize their 'grams and Snaps, and well, it works. Over the past year alone, the company claims to have driven $1 billion dollars in sales for its partners, reports TechCrunch. ID'ing your favorite influencer's bag is as simple as uploading a screenshot to the app, which generates a direct shopping link, a portion of which hit said influencer's bank account. {TechCrunch}

Can La Perla resonate with a younger consumer base?
The Italian lingerie brand is luxe, to be sure, (showing at Paris' couture week only confirms this) but even with brand faces like Kendall Jenner, is the brand resonating with millennials? "We live in a world that's controlled by questionnaires and algorithms now," said Ashley Paintsil, editorial director at FashInvest in an interview with Glossy. "When [customers] fill out a questionnaire, you feel like you're immediately forming a personal connection with that brand. A luxury brand like La Perla is still working on that." {Glossy}

Homepage photo: Vanni Bassetti/Getty Images for Dior

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