Must Read: Why Beauty Brands Are Going 'Genderless,' Kylie Cosmetics Shoppers Received Empty Kylighters

Plus, MAC Cosmetics's creative director is stepping down after nearly two decades.
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Photo: @uomiami/Instagram

Photo: @uomiami/Instagram

These are the stories making headlines in fashion on Tuesday.

How "genderless" is taking over the beauty industry
Between the new wave of male makeup brand faces and companies capitalizing on "boy"-everything (see: Glossier's Boy Brow and its mysterious copyright of the term "boysturizer"), it's not surprising that makeup can feel more "gendered" than ever. But brands like Milk Makeup are turning that concept on its head with purposefully "genderless" branding that is neither "boy" nor "girl," but completely universal. "'Typical' guy makeup is not super accessible yet," David Yi, the founder of Very Good Light, told Glossy. "And it's because guys in America haven't yet adopted any kind of casual makeup routine, because they feel stigmatized." {Glossy}

Well, this is awkward...
Did you freak out over Kylie Jenner's new highlighters that dropped last month and pony up the $22 (plus shipping) to snag one? (One anonymous Fashionista staffer did.) Well, as celebrated the launch was, the brand is now facing the wrath of customers who, upon receiving their package, found that the compact was devoid of any actual product. Oops. {Hypebae}

MAC Cosmetics's creative director James Gager steps down
The makeup brand's longtime creative director James Gager is transitioning to the position of senior vice president, creative director and brand development at parent company Estée Lauder with his second-in-command Toni Lakis replacing him. Lakis's appointment takes effect next week, and she will reportedly continue to work with Gager through May 1. In his new role, Gager will work closely with John Demsey, executive group president at Estée Lauder. {WWD}

The Fall 2017 runway trends, according to a computer
Supercomputer IBM Watson has exclusively worked on a runway trend report for WWD that utilizes an image recognition tool to analyze recurring dominant colors and shapes from 12 major shows from the Fall 2017 collections. The verdict? Subdued neutrals and earth tones reigned supreme, while Brandon Maxwell and Alexander Wang registered as shockingly similar in terms of silhouettes and colors. Hey, Watson, if you're not busy during fashion month, we know of a website that would love your help... {WWD}

Neiman Marcus test-drives "see now, buy now" at SXSW
The Dallas, Texas- based department store is the latest to hop on the instantly available fashion model bandwagon via a "see now, buy now" fashion show hosted during South by Southwest. The show consisted of fully shoppable men's and women's looks, alongside guitars and headphones available for purchase from show sponsor Gibson. {WWD}

Net-a-Porter has its eyes on WhatsApp
The luxury e-tailer is already active on messaging app WhatsApp, with personal stylists from Net-a-Porter regularly chatting with top shoppers on the platform. But with mobile shopping only becoming more common in the luxury sector, it's not surprising that they're looking into taking that a step further and making the app itself shoppable. "As well as being an instant messaging app, WhatsApp is a digital channel and a point of contact for businesses with its clients," Maristela Vasconcelos, creative planner at digital agency Huge, told Glossy. "From this perspective, there is an opportunity for Net-a-Porter to use the app to build a relationship with its clients.” {Glossy}

Are creative directors becoming obsolete?
Whether we like it or not, the current fashion landscape is rife with designers bouncing from brand to brand, with editors and buyers sometimes being appointed to top creative roles — not that it always works out. As The New York Times's Vanessa Friedman investigates, it's not always necessary for brands today to hire someone with seasoned design experience to run a fashion brand, but is it for the better? {The New York Times}

Meet the first trans male supermodel
You might have noticed Casil McArthur from his turn on the Marc Jacobs Fall 2017 runway, but few know that he actually worked for years as a female model prior to beginning his transition. Now, 18-year-old McArthur is truly finding his voice and working with top photographers, like Steven Meisel and Collier Schorr, and one day aspires to create an organization that helps people afford transgender reconstruction surgeries. As McArthur says in the interview, "The only way in my opinion that you can succeed in really, truly, finding your path, is when you drop everything and risk everything to be who you are." {i-D}

European Union authorizes employers to ban hijabs in the workplace
The European Court of Justice signed off on a policy on Tuesday that would enable companies to prohibit their staff from wearing visible religious symbols — including the hijab — at work, citing separate lawsuits concerning two Muslim women in Belgium and France, respectively, who were fired over violating "unwritten rules" concerning religious symbols and "embarrassing" fellow employees. Past examples of similar regulations on ostensible religious garb include a ban in Luxembourg (part of a general policy barring all religious and political symbols) and the controversial burkini ban in certain regions of France. {The Guardian}

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