Kaia Gerber has been the face of Marc Jacobs Beauty since September of last year, so it was only a matter of time before the supermodel progeny was tapped to front one of the label's many popular fragrances, too. That's finally happened: On Friday, Gerber was announced as the new face of Marc Jacobs Daisy, the fruity floral eau (and fashion person favorite) that is also celebrating its anniversary of 10 years on the market.
In the Alasdair McLellan-lensed campaign, the 15-year-old Instagirl is joined by models Sofia Mechetner and Dilia Martins, frolicking in an idyllic field of white daisies. The campaign will span print, television and digital platforms and will officially launch in April, with a focus on social media; Gerber, the Marc Jacobs brand account and select influencers will reportedly be posting Daisy-related content across social channels to reach their combined following of over seven million followers over the next several weeks. We're pretty sure that'll be near impossible to miss.
A limited-edition anniversary version of Daisy will also be hitting U.S. counters April 5 (and global stockists in May), but hardcore Daisy stans need not to worry; the updates extend only to the updated all-white bottle featuring an oversize cap.
Check out the new TV spot, below.
Homepage photo: Jamie McCarthy/Getty Images for Marc Jacobs)