Must Read: Balmain Was the Top Brand On Instagram At Paris Fashion Week, Amazon Is Acquiring the Biggest E-Tailer In the Arab World

Plus, Ralph Toledano resigns from Puig.
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Plus, Ralph Toledano resigns from Puig.
balmain

Photo: Pascal Le Segretain/Getty Images

These are the stories making headlines in fashion this Tuesday.

Balmain was the most popular brand on Instagram during Paris Fashion Week
The Olivier Rousteing-fronted fashion house beat out Dior and Chanel for the most engagement on the social media platform during PFW. Balmain's official account reached 1.9 million people and drove 2.9 million interactions, while Rousteing's own handle reached 1.1 million people and drove 1.3 million interactions, according to a release from the brand. {Fashionista inbox}

Amazon is acquiring Souq.com
The American e-commerce giant announced that it will purchase Souq.com, the largest online retailer in the Middle East, in an attempt to continue growing its presence abroad. Souq.com currently sells more than 8.4 million products from a range of categories including fashion, health and beauty. "Amazon and Souq.com share the same DNA — we're both driven by customers, invention and long-term thinking," said Russ Grandinetti, Amazon's senior vice president, in an interview with WWD. The deal is expected to be completed this year. {WWD

Ralph Toledano, aka "Mr. Paris Fashion Week," resigns from Puig
The French fashion power player resigned from his positions as chief executive at Nina Ricci and Jean Paul Gaultier and president of fragrance and apparel conglomerate Puig's fashion division in an unexpected move. Known for his ability to spot young talent (think Alber Elbaz pre-Lanvin), Puig will likely continue in his role as chairman of the Fédération Française, French fashion's governing body. {New York Times}

Three geopolitical scenarios that could threaten the luxury industry
Political uncertainty and change precipitates economic uncertainty and change, which is just what may be around the corner for the world's biggest economies — China, the US and the EU. Big upsets to those economies and the luxury markets that rely on them could come about if China and the US get in a trade war, if the US imposes a high border adjustment tax on goods from the EU, or if the Eurozone breaks up in the wake of upcoming elections. {Business of Fashion}

How Gosha Rubchinskiy inspires loyalty and love in his teen Russian skater fans
Gosha Rubchinskiy and the fashion he creates may be deeply tied to Russian politics in the minds of his Western followers. But part of what makes him a hit in his home country is the fact that he remembers the austerity of early post-Soviet years, without focusing only on the darkness in Russia's past. "Gosha is the only person who portrays the positive side of Russia," said one of the young model-slash-artists who works with the designer. {i-D}

Rihanna to be honored at Parsons School of Design Benefit
A few months after receiving the 'Humanitarian of the Year' award at Harvard, Rihanna is being honored by another college. This time it's Parsons School of Design, which will honor Riri along with Eileen Fisher and Neiman Marcus at its annual benefit taking place on May 22. "It's such a thrill to know that a design school as prestigious as Parsons School of Design would present me with this honor," Rihanna said. "I consistently find creative and exciting designs coming from Parsons alumni, so I feel a deep connection to the school." {The Cut}

Prada released an exclusive dress capsule collection at Saks Fifth Avenue
The Saks capsule consists of 12 exclusive dress designs that feature bows, embroidery and other Miuccia Prada signatures. The dresses went on sale online yesterday and will launch in-store starting on Thursday for three weeks only (or until they sell out). {Fashionista inbox}

Kanye West's Calabasas-themed collection is here
After weeks of buzz, the music mogul-turned-fashion designer's latest Yeezy drop is finally available for purchase. Taking inspiration from the LA suburb he calls home, Yeezy's six-piece Calabasas collection includes everything from updated Powerphases (that sure look a lot like Reebok's...) to tracksuits we already have our eyes on. Check out the entire range on the Yeezy website. {Surface}

The Washington Post's Robin Givhan weighs in on the airplane leggings debacle
After United Airlines received some serious flak for refusing to let two teenage girls flying under employee passes wear leggings aboard a plane, The Washington Post's Robin Givhan didn't so much defend United as suggest that leggings are a bad idea for any flier because of the close quarters necessitated by flying. "Dress not for yourself but for the strangers whose personal space you will be forced to invade," wrote Givhan. {Washington Post}

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