Beauty tutorials are big on YouTube — a search for "makeup tutorial" and "hair tutorial" yields more than five million videos. In this weekly series, we put a mix of popular and under-the-radar tutorials to the test and show you what's best.
Beauty blogger and influencer Estée Lalonde is master of the no-makeup makeup look (and no-hair hair, too, but that's a different story for a different day). Lalonde is also a fan of drugstore beauty finds, so she brought those two concepts together in a no-makeup drugstore makeup video tutorial.
In the video, Lalonde goes through each step in her routine, which includes a natural-looking CC cream, a luxurious (but still inexpensive!) makeup brush and even a drugstore brow gel. The whole process is simple and no-frills — no-makeup makeup shouldn't take longer than 10 minutes! — and easy to replicate for yourself. Watch the full video below to see every product and technique involved.