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Must Read: Pantene Launches African American Hair Range, Google Partners With Fashion Brands for Smartwatches

Plus, LVMH ends its 16-year partnership with De Beers.

These are the stories making headlines in fashion on Thursday.

Pantene launches product range targeted to African American women
Mass hair-care brands, while offering affordable options for wavy, curly and straight types, haven't always addressed the specific needs of natural hair. That's changing with the launch of Pantene's Gold Series, an eight-piece collection of products ranging from co-washes to masks. The range debuts with a new campaign video, above, featuring a cast of African American women of all ages, proving that beautiful hair isn't limited to one texture. {Fashionista inbox}

Google is partnering with fashion labels on smartwatches we actually want to wear
The conversation surrounding wearable tech has been fraught with complaints over sacrificing style for function, even with an increasing number of fashion collaborations. Hoping to change that, perhaps, Google is partnering with a slew of brands including Fossil, Tag Heuer, Movado and Guess on designs that will run on the tech giant's new Android 2.0 operating system. It's about time. {WWD}

De Beers and LVMH end 16-year partnership
The luxury jewelry house announced on Wednesday that it has purchased its partner LVMH's 50 percent stake, effectively dissolving a joint venture that had lasted for nearly two decades. The motivation behind the decision to take full ownership of the company? "By fully integrating the De Beers Diamond Jewelers brand and store network, it will enable us to deliver an even more differentiated diamond offering," De Beers CEO Bruce Cleaver told WWD. Cleaver also shared plans for the brand's expansion into new key markets worldwide, implementing further integration of operations across the retail chain. {WWD}

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The New York Times on beauty bloggers
You've already heard about James Charles, Manny Gutierrez and Patrick Starr (all of whom have landed partnerships with mass and prestige major beauty brands). While they're not alone in the game, they've quickly become the faces of the new wave of male beauty bloggers. Both men and women are tuning into their tutorials, paving the way for emerging male vloggers and beauty enthusiasts alike to express themselves through makeup, both online and IRL. {The New York Times}

Can this brand make dry-cleaning chic?
London-based dry-cleaning company Blanc is certainly trying to. (I mean, just take a look at their Instagram #aesthetic.) The startup is embracing technology and environmentally safe practices in an attempt to make dry-cleaning not only easier on the planet but a more luxurious experience for the consumer. "Blanc is a clean living brand," founder Ludovic Blanc said to BoF, while calling out the toxic chemicals that are standard use in many traditional dry cleaning services. "We want to be synonymous with taking care of yourself and your environment." {Business of Fashion}

Brand transparency is good, but fair practices are better
Fueled by a more socially conscious Millennial consumer base, fashion brands today have made it more of a priority than ever to be transparent when it comes to their sourcing and production practices. And while we're all for that, transparency doesn't always ensure that fair labor policies are actually being put in place. A recent study by NYU's Stern Center for Business and Human Rights investigates. {Quartz}

MAC Cosmetics's beauty guru lipsticks are finally here
We announced the major collaboration between the brand and 10 major beauty vloggers back in January, and the wait is finally (almost) over. Beginning in April, you'll be able to head over to MAC's international websites to snag new shades of lipstick designed by your favorite makeup influencers including Fleur de Force, Laura Lee and Nikkia Joy. Check out the full collection in the gallery below. {Fashionista inbox}

Homepage photo: @pantene/Instagram

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