In a new structural move for Condé Nast, Teen Vogue's Digital Editorial Director Phillip Picardi will now join Allure with the same title, managing both digital teams at once, a spokesperson for Allure confirmed to Fashionista. Business of Fashion was the first to report the news on Friday afternoon.
At Allure, Picardi — who has headed up TeenVogue.com since April 2015 — will be joined by Bustle's Senior Commerce Editor Sam Escobar; Business of Fashion reports Escobar will begin at Allure.com as Deputy Digital Editor — replacing Rachel Jacoby Zoldan, who departed two weeks ago — on March 13 and that Picardi will work closely with the beauty title's Editor in Chief Michelle Lee.
Picardi won't be the only Teen Vogue staffer pulling double-duty between publications: Teen Vogue Creative Director Marie Suter has also served as creative director at Allure since October, when Condé Nast restructured the creative departments of the company.
The beauty title's current digital director, Simone Oliver, is reportedly exiting Condé Nast. Oliver joined Allure in April 2016 from The New York Times, where she had served as a growth editor in its audience development group.
Though Condé Nast has not yet created dual roles within editorial, this has become something of a common practice at company competitor Hearst. Most recently, Hearst announced its plans this past October to combine the editorial teams of five of its women's-minded publications, Cosmopolitan, Seventeen, Redbook, Woman's Day and Good Housekeeping, a change which became effective in January.