A woman's wedding day has long been considered synonymous with a notion of getting everything — especially on the beauty front — picture-perfect. Skin? Hair? Nails? Makeup? Check, check, check and check. Pre-wedding beauty prep usually begins months in advance, and when the big day finally arrives, you'd better bet that every lock of hair is immaculately curled.
However, just as the beauty industry has been experiencing a shift toward subdued, athleisure-inspired makeup and embracing one's natural hair texture, brides are now going after less fussy beauty looks. That means simpler hairstyles, softer makeup with an "I'm just naturally this gorgeous" vibe and an increased interest in skin care. (It's not totally shocking considering more and more brides are also going the DIY route when it comes to things like invititations and decorations.)
That overall trend toward less-is-more bridal beauty was reflected in Pinterest's 2017 Wedding Report. According to the findings, the modern way to do weddings is all about embracing authenticity. Searches for simple, polished updos increased by 83 percent on the digital platform, indicating a large-scale step away from elaborate bridal updos of yore. (On a related note, natural hair also appears to be on the rise, with user activity related to natural texture up by 30 percent on Pinterest.)
A similar wave is taking place when it comes to makeup. Soft, romantic looks seem to be what more and more women are going for, with activity related to pink eye shadow and berry lips up by 45 and 71 percent, respectively. If we're being pragmatic here, a stained berry lip is probably more kissable than a lacquered red one.
On the skin-care side of things, pre-wedding skin prep is very much a focus for the 2017 bride, specifically when it comes to enhancing your lips. Users Pinned the hell out of lip masks, (activity was up a whopping 388 percent!) like KNC Beauty's, which hydrate and plump lips for a naturally fuller look.
All in all, these bridal beauty trends are just largely a sign of the times; today, beauty isn't defined by the sleekness of your hair or the the poreless-ness of your skin. Being yourself has never been more celebrated, and your wedding day should be no exception.