Beloved late editor-in-chief of Vogue Italia Franca Sozzani was known for placing controversial and boundary-pushing images in the magazine, from gory domestic violence themed editorials to that S&M prom cover. Now her successor, Emanuele Farneti, is proving just as willing to play with the unorthodox, as displayed by the glossy's first cover under his leadership.
The cover, shot by Steven Meisel, is designed to spoof an e-commerce website, with model Lulu wearing Armani next to an "add to cart" button. The cover calls to mind some from Sozzani's own tenure, like the January 2012 cover that spoofed TV shopping channel QVC and the point-and-shoot camera cover from December 2009. It also feels in line with another Meisel spoof cover from January 2005, when the photographer recreated a kitschy supermarket tabloid cover for the high-fashion bible.
The e-commerce inspired cover will hit newsstands tomorrow, according to the publication's Instagram.