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Must Read: Why Every Country Has Its Own Fashion Week Now, Fashion Celebs Speak Out On International Women's Day

Plus, how beauty companies are cashing in on the concept of hygge.

A look from Russian Fashion Week. Photo: Andreas Rentz/Getty Images

A look from Russian Fashion Week. Photo: Andreas Rentz/Getty Images

These are the stories making headlines in fashion on Wednesday.

Why are there so many international fashion weeks?
The big four (New York, London, Milan and Paris) may be done for this season, but countries all over the world — from Australia to Russia to Kazakhstan — host their own fashion weeks. Why are so many nations eager to join the party even as players in the major fashion weeks are questioning the validity of the current structure? It's a matter of branding, says FIT Museum curator Valerie Steele. "These events help to build the brand of a place. People can realize, oh, Mexico City, for example, is a young vibrant place, with an active creative community." {The New York Times}

Watch Bella HadidMaria Grazia Chiuri and more speak out about women's rights
In the same tone as its video about immigrantsW Mag once again gathered some of the industry's biggest names to make a statement, this time about women's rights. In honor of International Women's Day, models, designers, and even some musicians (we see you, Travis Scott) joined together to remind viewers to "respect women, because women's rights are human rights." {W Magazine

How beauty companies are cashing in on hygge
The Danish word for all things cozy has caught on in the English-speaking mainstream, and that's a good thing for beauty companies. The idea of staying in, taking a bath and indulging the "treat yo'self" instinct is good for beauty companies who can cash in on customers looking to pamper themselves. "[Makeup is] quick, easy, affordable and one way people can give themselves a little treat," notes beauty analyst Karen Grant. {Business of Fashion}

Mario Testino shot all Dutch models for Vogue Netherlands' five year anniversary
The famed photographer shot Dutch models Lara Stone and Doutzen Kroes (who are depicted embracing in the nude on the cover) to celebrate the title hitting the five-year mark. {Instagram/@mariotestino}

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Mara Hoffman photographed artists and activists for International Women's Day
The designer worked with social advocacy group Art Not War to create a portrait series featuring women like poet Cleo Wade, image activist Michaela Angela Davis, and Art Hoe Collective founder Gabby Richardson in honor of the day. "This group of people are contributing and putting themselves on the line for my rights and the rights of others, and this project was my way to thank them for their courage and their hope, especially in the times we are facing right now," Hoffman said in an email. {Fashionista inbox}

Meet the Thai woman who started an all-trans modeling agency
Despite the success of trans models like Hari Nef and Andreja Pejić, Thai model Pêche Di thinks the industry still has a long way to go based on her own experiences of unequal pay and lack of representation. The trans woman started her own agency, called Trans Models, in response. "The industry is not inclusive enough yet," she says. {The Independent}

Barneys New York announces Matthew Mazzucca as new creative director
The retailer's former director of design and VP of visuals has been with the company since 2011, but will step into his biggest role yet as creative director, replacing industry veteran Dennis Freedman. The new position will mean adding "creative direction and artistic initiatives to his list of responsibilities, including working on print campaigns," according to a blog post from the brand. {Fashionista inbox}

L'Oréal's latest campaign features Hari Nef, Diane Keaton, Soo Joo Park and more
The ad campaign, which was made to promote the brand's Voluminous Mascara, features an age-diverse range of iconic pop culture figures from music (Debbie Harry), film (Julianne Moore), modeling (Hari Nef) and more. "We are excited to bring together trailblazing individuals in celebration of the mascara that women have loved for over 25 years," said L'Oréal president Tim Coolican via a release. {Fashionista inbox} 

Architectural Digest got a makeover under Amy Astley
The former Teen Vogue editor joined the title almost a year ago, and the newest cover displays quite the overhaul. Under Astley's direction, AD (as the new masthead reads) has begun featuring more Insta-famous characters, like Marc Jacobs' dog Neville, and sports an updated look. Considering that Astley is an Anna Wintour protégée, her shortening the title and livening up the content — which strikes some as highly reminiscent of Wintour's own moves during her short stint at House & Garden in 1987 — is perhaps unsurprising. {New York Times}

Birchbox is beta testing a new, more-customizable subscription option
The goal is to give customers more control over what they receive in their subscription, and was formulated in response to customer feedback. Customers can participate in the beta test for $15 a month and choose from needs-based boxes like "Dry Skin" or "Color-Treated Hair," in addition to choosing specific products to include or skip. {Fashionista inbox}

So, Birkenstock skin care is happening
We're not kidding. The OG ugly-chic sandal company is branching into beauty with Birkenstock Natural Care, a range of 28 skin-care products featuring suberin, a cork oak extract with supposed "skin-lifting properties." (The ingredient has a tie-in to the company's shoe business, since Birkenstock sandals feature cork footbeds. We see what they did there.) The products are priced between 6 to 60 euros (or $17 to $74), and are expected to hit shelves this fall at yet-to-confirmed beauty retailers in addition to Birkenstock's website and brick-and-mortar locations. {WWD}

Mary-Kate and Ashley Olsen just settled their intern lawsuit
The designer pair are paying $140,000 to 185 interns to settle a class action wage theft lawsuit filed in 2015. The former interns, who worked with the sisters at The Row, claimed that they should have been paid minimum wage plus overtime, because they were doing the kind of work their paid colleagues had done but without compensation. Every former intern involved in the case will walk away with $530, while the rest of the award will go to pay lawyers, if the agreement is approved by a judge. {Page Six}

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