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If Yoox Net-a-Porter Group Is Actually Trying to Take Over the World, It's Working

The ambitious retail conglomerate posted 17.7 percent net revenue growth last year.
Photo: Claudio Lavenia/Getty Images

Photo: Claudio Lavenia/Getty Images

Since Yoox Net-a-Porter Group finalized its gargantuan merger in October 2015, the retail conglomerate has made its end-game aspirations — international expansion (or perhaps more accurately, world domination) — clear as crystal. Last April, Yoox Net-a-Porter raised €100 million (about $113 million) in capital to bring its business into the Middle East, and last July, announced its plans to outpace the online luxury market through 2020. If the company even has a competitor at all, it's shaping out to be e-commerce rival Farfetch, where Net-a-Porter's founder Natalie Massenet will be headed as a "non-executive co-chairman"; it looks like Farfetch is coming for blood. 

But with Yoox Net-a-Porter Group already a full 17 months into its master plans, it's going to be difficult for Farfetch — for anyone, really — to catch up. As in previous years, it has the sales figures to lend some backing to its ambition: Yoox Net-a-Porter Group posted 17.7 percent comparable revenue growth to €1.9 million (or $1.9 million) last year, as reported in its full-year results for 2016, released on Wednesday; that's a €206 million (or $217 million) boost from 2015. Meanwhile, its fourth-quarter net revenues saw a similar upswing, having jumped to 19.2 percent and accelerating on the growth patterns — 17.1 percent — from the first nine months of the year. 

If Yoox Net-a-Porter is actually trying to take over the planet's e-commerce, it's working. And the company's growth has reverberated throughout the company, too: In 2016, the average monthly unique visitors grew from 26.7 million in 2015 to 28.8 million; orders increased from 7.1 million to 8.4 million; and customers boomed from 2.5 million to 2.9 million.

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Not a bad way for the company to close out its first full financial year.

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