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Calvin Klein Underwear's New Women's Campaign Takes Age Diversity Seriously

Sofia Coppola shoots Lauren Hutton, Kirsten Dunst and more for the new series of images and videos.

Frankly, it would be impossible for Calvin Klein to top its sublimely timed, beautifully cast Spring 2017 men's underwear campaign. Starring the cast of "Moonlight" — Ashton Sanders, Mahershala Ali, Trevante Rhodes and Alex Hibbert — the ads inspired adjectives like "iconic" the second Calvin Klein released them in February and just hours after the Oscars "Best Picture" snafu at that. But the house's corresponding women's campaign, released on Tuesday, comes close.

Lensed by Sofia Coppola, the grainy, minute-long shorts — shot in the style of memorable Calvin Klein campaigns from decades past — feature a diverse group of muses with ages ranging from 18 to 73. There's perennial Coppola favorite Kirsten Dunst, familiar faces Rashida Jones and Nathalie Love, as well as newcomers like actress Laura Harrier, celebrity spawn Maya Hawke and Anna Sui's niece, Chase Sui Wonder. 

Septuagenarian dreamboat Lauren Hutton also appears, selling the hell out of the bra she wears beneath a slinky, unbuttoned blouse. In a separate campaign video called "The Pick-Up," Hutton discusses a pick-up line that actually worked. 

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The whole campaign — which includes a series of mini-interviews that can be found on the brand's YouTube channel — is as fresh as it is familiar, and serves as a true testament to Creative Director Raf Simons's respect for the brand's history. Of course, we all know Simons isn't one to shy away from newness; the campaign also debuts a new slogan that's certainly reminiscent of those '80s-era Brooke Shields commercials: "Calvin Klein, or nothing at all." The brand's head-to-toe Simons takeover continues right along.

Homepage photo: Axelle/Bauer-Griffin/FilmMagic

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