At this point, Cara Delevingne has fronted so many campaigns that we're beginning to lose count. But her latest one for Puma (which marks the model's first time fronting an activewear brand) stands out because of its squee-inducing cuteness. The photographs feature Delevingne lounging in a matching black sports-bra-and-briefs set with a fuzzy little puma cub... hang on, have we seen this before?
Delevingne fans will remember that the model memorably mugged with a baby lion in video spots for her Tag Heuer "Don't Crack Under Pressure" campaign. Given that Delevingne also has a lion tattoo on her finger, it's safe to say she has a thing for jungle cats.
The new images are part of her 'Do You' Puma campaign, which will also involve a docuseries made in partnership with Girl Up.