Glossier, the millennial-targeted, digitally-savvy beauty brand that first launched in 2014, has already taken over your Instagram feed. And it seems that thanks a new round of funding from New York Governor Andrew Cuomo, it's poised to take over much more than that.
On Thursday, Cuomo's office issued a press release announcing that the Empire State Development will be providing the company with $3 million in performance-based tax credits to "encourage Glossier's New York expansion" through its Excelsior Jobs Program. That money will enable the company to relocate from its current headquarters on Lafayette St. (pictured above) to a new office at One SoHo Square — and to create 282 jobs through a major expansion. Cuomo must be one hell of a fan of Boy Brow.
"We are grateful for New York State's support in expanding our team in New York City," said Emily Weiss, Glossier's founder and CEO, in a statement. "It's where we've grown from a beauty blog to a beauty brand and built our community. We are incredibly excited to continue building a team in downtown New York City who will work to further Glossier's mission of empowering women to feel proud of who they are today."
Since its launch, Glossier, Inc. has garnered $40 million in venture capital funding. (It most recently raised $24 million in a Series B round in November of last year.) The results of this rapid growth remain to be seen, but with new product launches (and fewer inventory issues than in the past), Glossier remains a beauty brand to watch.
Fashionista has reached out to Glossier for comment and will update this post with additional information as it becomes available.