Goop, which this week told newsletter subscribers to buy its $335 pantry-organizing set, is coming to Condé Nast: Gwyneth Paltrow's lifestyle business is partnering with the magazine publisher to co-produce a quarterly print Goop-branded magazine, aptly named Goop, that will debut on newsstands in September, according to a Friday release. WWD, which first reported the news, revealed the project was first discussed during a conversation between Paltrow and close personal friend Anna Wintour, Condé Nast artistic director.
Goop was "conceptualized as a collectible edition" with the Goop.com site verticals — Shop, Go, Be, Do, See, Make and Get — serving as the publication's sections. Its production will be a true joint effort: Each print issue, including the majority of its content, will be produced by Goop, while the title's creative elements will be created in collaboration with Condé Nast. Meanwhile, a "steady stream" of co-produced and co-branded digital content will be released across select Condé Nast brands' websites, those brands' social channels and Goop.com.
Wintour said in a statement:
"I've long known Gwyneth to have wonderful taste and vision—but with Goop she has built something remarkable, a thoroughly modern take on how we live today. Goop and Condé Nast are natural partners and I'm excited she's bringing her point of view to the company. We all look forward to working with her and her team."
While you wait for Goop to hit the magazine section of your nearest Whole Foods, why don't you mind your time by organizing your kitchen cabinets. We hear Goop has just the thing for that.