One of the buzziest New York brands of the past few years is closing its doors — at least temporarily.
On Thursday afternoon, a rep for Hood by Air announced that the brand is now "on hiatus," effective immediately. The news follows a similarly abrupt and unexpected announcement in late February that the brand had cancelled its fall 2017 runway show, which was set to take place in Paris on March 5.
The brand said its co-founders would be focusing on individual projects: Shayne Oliver was recently tapped by Helmut Lang to design a capsule for fall 2017, while Leila Weinraub, who handles the business side of things, is developing her film career; her upcoming project, "Shakedown" is to be included in the Whitney Biennial in May. The brand "will continue to fulfill its creative vision in the near future," the statement concludes.
The news will surely disappoint the brand's cult fan base and comes as a surprise to those of us who witnessed the cool, provocative, gender-fluid line's meteoric rise to (apparent) success. Oliver was a runner-up for the inaugural LVMH Prize and won the 2015 CFDA Swarovski Award for Menswear, has dressed the likes of Rihanna, A$AP Rocky and Kanye West, and quickly caught the attention of influential retailers like VFiles, Opening Ceremony and Dover Street Market. As one of the first designers to successfully straddle the line between streetwear and high-fashion, he paved the way for many of his contemporaries.
This isn't the first time the brand has hit the pause button. From 2009 to 2012, Oliver refocused his attention to music after his original co-founder left. Hopefully another comeback is in store; until then, we're excited to see what Oliver cooks up at Helmut Lang.