Report: Ivanka Trump Clothing Secretly Relabeled as Adrienne Vittadini

Licenser G-III rebranded the line and sold it to discount retail chain Stein Mart.
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Ivanka Trump. Photo: Andrew Harrer-Pool/Getty Images

Ivanka Trump. Photo: Andrew Harrer-Pool/Getty Images

From the Nordstrom controversy to Kellyanne Conway's endorsement, Ivanka Trump's clothing line has maintained a consistent place in retail news in the months following the election. The latest, according to Business of Fashion, is that the brand's licenser G-III secretly relabeled it as "Adrienne Vittadini," a preexisting womenswear brand, without the line's knowledge and sold it to discount retail chain Stein Mart. 

The New York-based apparel group confirmed the event to Fashionista, calling it an error: 

G-IIII accepts responsibility for resolving this issue, which occurred without the knowledge or consent of the Ivanka Trump organization. G-III has already begun to take corrective actions, including facilitating the immediate removal of any mistakenly labeled merchandise from its customer. The Ivanka Trump brand continues to grow and remains very strong.

Though the motivations behind G-III's actions are unknown, BoF reports that, per a source within Stein Mart, customers had been supplying negative feedback regarding the line; the source recounted "one customer spitting on a blouse in front of a cashier before storming out of a store." 

Meanwhile, Stein Mart's Chief Executive D. Hunt Hawkins told BoF that its choice to stock the renamed Trump product was not due to its politics, saying: "I've had an equal number of [customers] say that they don't want and do want [the Ivanka Trump merchandise] in the store."

Ivanka Trump, the woman, stepped down as president of her namesake lifestyle business in January ahead of her father President Donald Trump's inauguration, being replaced by Abigail Klem.

Note: This story has been updated to include the statement from G-III to Fashionista.

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