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Must Read: Kendall Jenner Refuses to Talk About the Pepsi Ad at Coachella, the Dark Side of the Modeling Industry

Plus, new research shows that coming-of-age experiences deeply impact how we shop long-term.
Photo: Araya Diaz/Getty Images

Photo: Araya Diaz/Getty Images

These are the stories making headlines in fashion on Monday. 

Kendall Jenner won't talk about her Pepsi ad at Coachella
Jenner has reportedly made it very clear to journalists at Coachella that she will not be answering any questions about her now-infamous Pepsi ad. According to TMZ, any questions asked during interviews must be submitted to Jenner's team in advance and attempts to indirectly address the ad will result in immediate termination of the interview and "the outlet will forever be persona non grata." Yikes. {TMZ}

A model opens up about eating disorders and being disrespected on set
It's not exactly surprising at this point to learn that the modeling world is a lot darker than the happy Instagrams make it seem. One model opened up about her experience of the industry, discussing the pressure to have a strong social media presence ("I was having constant anxiety about it"), the lack of respect she received from men on set ("I've heard clients say, 'The girls like [sexual attention] because it gets them in the mood,' and I'm like, 'Maybe some girls like that, but I sure as hell don't'") and eating disorders ("I adopted a lot of unhealthy habits"). {Glossy}

Study shows that coming-of-age experiences shape lifelong shopping habits
The study, entitled The Generational Perspective, found that life stage and generational cultural identities have a large impact on how people shop. Different priorities for shopping experiences prevail for different generations, but a few things they can all agree on: shopping should be and easy and good customer service makes a big difference. {WWD}

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Fit is still a big problem for fashion e-commerce
As online shopping continues to grow in popularity, retailers are scrambling to find a way to address one of the biggest problems with the model: helping customers figure out whether a garment really fits them or not. Avatar-based "virtual try-on" programs from companies like Gap and new startups like triMirror are trying to address that so that fashion e-commerce can grow as quickly as other segments of the online marketplace. {CBC}

Bustle acquired Elite Daily from Daily Mail
Millennial women's media company Bustle has acquired Elite Daily from Daily Mail, which had purchased it in 2015. Though the exact amount of the deal was not publicly disclosed, Bustle reportedly paid less than the approximately $40 million Daily Mail paid for for it in 2015. Bustle will also change its parent company name to Bustle Media Group, which will now include Elite Daily in addition to its two existing brands, Romper and Bustle. {Business Insider}

Are dual-gender fashion shows bad for menswear?
The practice of combining menswear and womenswear on the runway has been heralded as a sign of the times and our current attitude toward gender, but some buyers and editors argue that it ends up leaving menswear with the short end of the stick. "These shows, while being branded 'coed,' are actually part of the traditional women's wear calendar," noted head of menswear at Matchesfashion.com Damien Paul. {WWD}

Moda Operandi continues to grow
The luxury online retailer has found a formula that works: selling a combination of established and emerging designers, offering customizations and highlighting limited editions. Expanding more fully into non-apparel (think: jewelry and handbags) is what's up next for the retailer. "Our business is on fire," claimed CEO Deborah Nicodemus. {WWD}

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