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It seems like just yesterday (to be fair, it was less than three weeks ago) that social media was abuzz with the news that reality star-turned-unstoppable mogul Kim Kardashian was working on a secretive project with Pat McGrath — one of the industry's most beloved and influential makeup artists, who just so happens to pal around with the Kardashian/Jenner/West clan on occasion. After much fanfare, it was revealed that Kardashian simply played muse in a new video to promote the latest launch from Pat McGrath Labs, Dark Star 006, complete with a glittery, smoky eye that seemingly only McGrath could achieve and a soundtrack by Kanye West. It's clear that Kardashian knows a thing or two about beauty — and that she's passed some of the wisdom along to her three-year-old daughter, North — so it was only a matter of time before she joined forces with the biggest up-and-comer in the cosmetics game... her half-sister, Kylie Jenner, of course.
On Tuesday, Kylie Cosmetics tweeted a teaser video promising a forthcoming project from two members of America's most famous (and valuable) family. The only information that we can glean is that the mysterious "KKW X KYLIE COSMETICS" joint is "coming soon," and that it likely involves a Lip Kit or gloss, as the duo is shown applying a neutral lip color in the clip. In addition, Kardashian and Jenner are styled to look exactly alike in the promo — from the long, pin-straight black hair, to the golden, glowing skin to the bold brows. While this collab has both women's names on it, it's clear that Kardashian is the predominant inspiration. And with stellar looks like hers and a fan base of millions aching to emulate them, it is likely a smart marketing strategy. McGrath thought so.
Watch the teaser above and stay tuned for updates on the release in coming days.
UPDATE, Wed., Apr. 19, 5:22 p.m.: Jenner gave a first glimpse of the collaboration — a set of four nude liquid shades in a new "cream" formula — on Snapchat on Wednesday:
Jenner also swatched each shade:
According to the Kylie Cosmetics official Instagram account, the limited edition KKW x KYLIE collection will be available on KylieCosmetics.com on Tuesday, April 25 at 3 p.m. PST.