Following Tiffany & Co.'s announcement and television commercial starring Lady Gaga that premiered during the Super Bowl ahead of her halftime show performance, the legendary brand released its official campaign images featuring the pop star on Wednesday.
Styled by Grace Coddington, Gaga models pieces from Tiffany's new fashion jewelry collection Tiffany HardWear, including a graduated link necklace, a pair of triple-drop earrings and a wrap bracelet made from 18-karat gold. Her beauty look and clothing — a black turtleneck top, a silk collared blouse in white and black trousers — are kept to a minimum to highlight the jewelry. The images, photographed by David Sims, showcase Gaga up close in black and white, posing against a backdrop of Tiffany's signature blue.
"I love Tiffany HardWear because it's different and elegant — but it's not what you would expect of elegance. That's like me I think — I'm a bit different," said Lady Gaga in an official statement. "To me, Tiffany is definitive and iconic, yet continues to push and evolve with the times."
The print campaign and promotional film, which you can view on Tiffany's YouTube channel, will appear across print and digital through the spring. The Tiffany HardWear collection will be available on Tiffany.com on May 2, and in stores worldwide on April 28. Watch behind-the-scenes footage of Gaga in the video below.
Homepage image: Lady Gaga behind the scenes for her Tiffany & Co. campaign. Photo: @tiffanyandco/Instagram