In news that has become ever-prevalent here on Fashionista, yet another stateside-based designer will leave New York Fashion Week for Paris. On Tuesday morning, Monique Lhuillier, who is headquartered in Los Angeles, announced that for her Spring 2018 collection, her eponymous label will align with the Paris haute couture schedule in July.
Per a press release, Lhuillier's decision to decamp was due in part to "the need to connect more deeply with international editors and buyers," as well as to "allow the company to be more nimble to the demands of a global market." The brand will consolidate its Resort and Spring 2018 collections so to offer the full season earlier and prolonged exposure.
"From a creative perspective as a designer, and as a woman of French heritage, Paris is a city with which I have a deep familial connection," said Lhuillier in a statement. "I have naturally chosen Paris as the backdrop for the brand's first International show."
Though there's no word yet o whether Lhuillier will remain in Paris for the foreseeable future or return to NYFW in ensuing seasons, LA would prove to be a natural next show location if only based on the brand's ample red carpet work.
Lhuillier follows in the footsteps of brands like Proenza Schouler and Rodarte, both of whom announced in January that they'll also show their respective Spring 2018 collections in the French capital this July. And though such labels may be holding their presentations during Paris Couture Week, they will not be on the official Paris haute couture schedule, which is organized and elected by the notoriously selective Chambre Syndicale de la Haute Couture; the lineup of Paris Couture Week-approved members is currently available on its website.