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Must Read: Brands Cracking Down on Influencers' Instagram Followers, Puma's Profits Are Way Up

Plus, Proenza Schouler and Rodarte are official guests on the couture schedule this July.
Fenty Puma by Rihanna. Photo: Imaxtree

Fenty Puma by Rihanna. Photo: Imaxtree

These are the stories making headlines in fashion on Tuesday. 

Proenza Schouler and Rodarte will show at Paris Couture
The Chambre Syndicale de la Haute Couture in Paris has chosen five designers for guest spots on the upcoming schedule, including American brands Proenza Schouler and Rodarte. They will join Belgian label A.F. Vandevorst, French label Azzaro and Dutch designer Ronald van der Kemp in July. {WWD}

Weeding out fake followers for influencers
As more ad dollars get invested in social media followings — an estimated $1 billion this year — it's become more important than ever to verify those numbers are valid. Fohr Card is introducing Influencer Follower Health Scores to help both bloggers and brands know what percentage of those accounts are bots. And because up to $80 million in advertising dollars can be wasted on fake followers, Fohr Card will discount fees for its influencers according to their health score. {Fashionista inbox/WWD}

Puma's earnings are up — way up
Puma reported a whopping 92.2 percent increase in net profit year over year for the first quarter of 2016, making $52.8 million in net earnings on $1.1 billion in sales. The Kering-owned company stands to earn approximately $196.1 million and $212 million (at current exchange) this year, making for a very promising 2017. We're sure Rihanna and Kylie Jenner only had a little to do with that. {WWD}

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Seth Meyers will host the CFDA Awards
The "Late Night" host and close personal friend of Anna Wintour will host the 2017 edition of the CFDA Fashion Awards on Monday, June 5 at Hammerstein Ballroom. He previously hosted the event in 2012, when he famously wore Marc Jacobs's see-through Met Gala dress. {Fashionista inbox}

What does it really take to turn a brand around?
The buzzword "rebrand" is tossed around a lot these days, but what does it really mean? In other words: What goes into the process of revitalizing and modernizing a label for today's retail landscape and consumer preferences? From visual messaging to defining what you stand for, it's a complicated endeavor. {WWD}

The dirty labor secrets of fast fashion
When it comes to the fast fashion apparel supply chain, it's widely known that factory conditions and labor practices are far from safe and sustainable. But how far do retailers go to turn a blind eye on the injustices plaguing their production methods? The answers may surprise you. {QZ}

Luxury brands score lowest in report on transparency
In a new report that scores fashion brands in accordance with the NGO's Fashion Transparency Index, none scored higher than 50 percent, but among the lowest scores out of 100 brands surveyed were luxury labels Chanel and Dior — which hovered right above fast fashion giant Zara, the lowest scoring retailer. {NYMag}

SheaMoisture issues apology after widespread ad backlash
Beauty brand SheaMoisture has spent the last 25 years building a loyal core customer base of people of color, but with a new promotional video, it took a major step in the wrong direction with many accusing the company of "whitewashing." The ad, released on its Facebook page on Monday, predominantly featured two white women, which prompted widespread backlash across social media. (One writer for Madamenoire called it a "blatant erasure of African American women who made the brand what it is.") Later on Monday evening, SheaMoisture issued an apology via Facebook and has since pulled the ad: "We really f-ed this one up. Please know that our intention was not — and would never be — to disrespect our community, and as such, we are pulling this piece immediately because it does not represent what we intended to communicate." {The Washington Post}

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