As it's been dubbed, "Millennial Pink" has taken the world by storm. The shade FKA Rose Quartz — and that we affectionately call "Tumblr Pink" — was Pantone's color of the year in 2016, and its ubiquity shows no signs of slowing down. From the pale pink featured in branding from the likes of Everlane, Mansur Gavriel and Glossier, to the rose-gold accents on the prettiest Apple hardware you've ever owned, we're about two pink photos on our Tumblr mood board away from calling Millennial Pink the new black.
In dark times (like ours, right now), is desiring to look through your wardrobe and feel like you're peering through rose-tinted glasses — which are also quite a look at the moment — such a bad thing? Not for me.
So many brands have hopped on the rosé-tinted train for all types of products, and the craze has officially captured the sneaker market. Much of this hue's popularity stems from the fact that we're in a time — specifically in fashion — that it is no longer explicitly gendered. Men can (and should!) wear pink, too, which is a bonus for your footwear, as there are essentially double the options available.
Conveniently, sneakers are still way cooler than stilettos when it comes to fashion trends, even with kitten heels trying to creep their way back into relevance. Plus, they work with a huge variety of 'fits right now: You can go full tracksuit or track pants, pair them with fishnets, keep it casual with your favorite denim, or try with shorts, skirts and dresses. Lastly, these powder-pink picks are a great opportunity to pair with very cute socks.
If you want to get in on the all-pink-everything action for spring, we've rounded up all of the best sneakers taking full advantage of the rosy hue this season, broken up by brand.
"These bitches want Nikes" is one of the greatest opening lyrics of any album in recent history, brought to you by one Frank Ocean on "Blond." Nike listened. The brand has a ton of sorbet sneakers on offer right now, and they brought back special design aspects like the jewel check for the Air Force 1 "Jewel."
Nike has a full selection of Millennial Pink options (for both lifestyle and training) that are available or will be released in the next few weeks — keep your eyes peeled for the impending drop.
Vans has several options available to add a pop of pink to your look, and they are all significantly different. You can go all-in with the Opening Ceremony collaboration buried in glitter — or, if you're super-committed, hunt down last year's all-leather Vans x OC pair in pink leather on a reseller site.
The Vans Authentic Lite are my favorite — the perfect sneaker in my opinion. Undercover also collaborated with Vans to have the Old Skool covered in pink rosebuds, if you're looking for something a bit flashier.
Vans Authentic Lite Pop Pasel, $96, available at Overkill.
Fittingly, Adidas has three of their most popular shoes available in Millennial Pink colorways: The NMDs come in pink with grey; the Gazelles come in a sweet shade called "Vapor;" and the classic Stan Smiths are on offer in both rose gold and white with blush pink.
Obviously, anything from Rihanna's Fenty x Puma collection is a must-cop, but we all know the problem is actually getting your hands on them. The Creepers came in pink, but you'll be hard-pressed to find a pair at this point. However, the satin bow sneakers are now available, which is the next best thing.
Fenty Puma by Rihanna knotted bow satin sneaker, $160, available at Neiman Marcus
From classics to a brand new (fuzzy!) Local Heros collab, Reebok is not about to be left out of the Millennial Pink movement.
Another classic silhouette, Converse brings back the Pro Leather '76 with a pink perforated leather upper for another low top option.
Pro Leather '76 Botanical Gardens low top, $75, available at Nike
For a more luxurious, clean lifestyle sneaker, Common Projects is here for the trend as well, offering their Achilles Premium Low in bubblegum pink.
Achilles Premium Low, $341, available at Common Projects
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