Williamson PR a luxury Public Relations and Marketing firm specializing in communications and branding for the fashion and lifestyle markets seeks a Sr. Account Executive to oversee key women sportswear and accessory clients. The Sr. Account Executive must have established relationship with key fashion/accessory editors and stylists.
- Develop and execute seasonal communication strategies and brand positioning in the marketplace
- Secure top-tier media placements in lifestyle/fashion, travel and business print publications and on-line
- Work directly with the Event Coordinator to create, develop and execute Fashion week and special events, media events and in-store regional events
- Develop and write media release, fact sheets and seasonal inspirations.
- Maintain and develop relationships with key market editors
- Participate in the development of digital and social media planning
- Interface daily with clients on relevant press opportunities and activities
- Prepare and complete monthly PR analysis reports.
- Create strategic story angles and daily product placements that strengthen the client’s brand and positioning in the marketplace
- Identify and understand global resources, capabilities, and tools to support client needs. Continue to strive to increase knowledge of company policies, procedures, and client business.
- Manage and provide clear guidance to junior-level account executives and assistants
Desired Skills & Experience
- Minimum 5 years of Fashion Public relation agency experience or a similar position
- Excellent knowledge of the fashion industry and established base of media contacts
- Strong written and verbal communication skills
- Ability to clearly and succinctly articulate new ideas – must be comfortable presenting in front of clients
- Ability to mulit-task and manage priorities – must be detailed oriented
- Ability to think creatively and execute ideas
Company Description Williamson PR is a strategic marketing, communications and media relations firm. Williamson PR is committed to provide our clients with individually tailored service needed to prosper and develop as global brands and industry forces. We take pride in our one-on-one approach because it allows us to not only focus on our clients’ needs, expectations and goals, but to also understand and expand on them. We encourage our team to think globally and utilize innovative techniques to help brands stay savvy and relevant. We believe in our clients’ present as well as their future. Our goal is to help them grow, and that will never go out of style.
To apply, please send your resume to Job@williamsonpr.com.