The social media platform crunched the double-taps from Monday evening's fashion-fueled soirée. Among the designers, models and celebrities who posted 'fit pics, selfies and squad photos, Coach came out on top as the most-mentioned brand, followed by Ralph Lauren, Dolce & Gabbana, Louis Vuitton and Topshop.
As for Coach, its internet buzz is mainly due to brand ambassador Selena Gomez and her beau The Weeknd — the most-mentioned celebrities of the night on Instagram — as the two used the red carpet as their official public debut as a couple. (Interestingly enough, Gigi Hadid and Zayn Malik also confirmed their relationship by arriving at the Met Gala together in 2016.) According to Instagram's data, a photo of Gomez (who signed a $10-million deal with the American label last year) hand-in-hand with The Weeknd garnered a little over seven million likes. The singer and actress also landed the second and third spots on the list of the top 10 most-liked Met Gala photos on Instagram, both of which are solo shots of Gomez on the red carpet.
However, for the Met Gala's most-liked photo from a designer brand, Louis Vuitton ranked first with its portrait of Sophie Turner photographed by Patrick Demarchelier, followed by Coach's behind-the-scenes photo of Gomez and a red carpet shot of Candice Swanepoel for Topshop.
Of course, there are more ways to get attention on social media aside from young love. For brands, dressing celebrities in droves can also lead to lots of engagement. Topshop, for example, boasted an eight-celebrity strong squad at the event, including Swanepoel, Joan Smalls, Sofia Richie, Behati Prinsloo, Sistine Stallone, Jordan Barrett, Presley Gerber and Gabriel Kane Day-Lewis. Dolce & Gabbana used its millennial connections, dressing Luka Sabbat, Brandon Thomas Lee, Austin Mahone, Lori Harvey, Corinne Foxx and model Sonia Ben Ammar, in addition to Zendaya.
A FOMO-inducing bathroom selfie helps, too, like the one posted by Kylie Jenner that came in at number four after Gomez's most-liked photos. Also near-nakedness, as seen on Kendall Jenner and Bella Hadid, whose crystal-covered, butt-revealing outfits made them both some of the most-mentioned names from the evening. But not all hope is lost: Sticking to the Met Gala theme, which honored Comme des Garçons designer Rei Kawakubo, is still highly appreciated, proven by Zendaya's photo of her Dolce & Gabbana Alta Moda gown (about 1.8 million likes), Rihanna wearing Comme des Garçons, who was the fourth most-mentioned celebrity, and Katy Perry, whose Vogue Instagram booth video of her in Maison Margiela by John Galliano currently clocks in the most views from the evening.
So there you have it. Some strategic inspiration for your next Instagram post. Find a bathroom, grab your loved one, gather some friends (preferably between the ages of 18 and 32) and show off your butts. It's that easy!