Must Read: Beautycon Is Getting Bigger, H&M Sees Sales Growth
These are the stories making headlines in fashion on Monday.
Beautycon is expanding in New York City and Los Angeles
The annual beauty convention is growing — New York City's version will gain 55,000 square feet this year, while Los Angeles' will add another day. "In 2015, there were thousands of people that tore down the fences to get into Beautycon Los Angeles, and while it was a fiasco, it was one of the greatest moments of my career," said Beautycon CEO Moj Mahdara. "I knew we'd created something special." {WWD}
H&M Group sees growth in sales
Swedish mass retailer H&M saw a 7 percent increase in sales over the same month last year. The number of H&M stores also increased from 4,035 in April 2016 to 4,474 in April 2017. {WWD}
Why are internet-born brands like Goop and Airbnb turning to print magazines?
With print publications on the decline, why are digital-first brands like Goop and Airbnb launching print publications with industry establishments Hearst and Condé Nast? The partnerships have less to do with making money than with brand-building — for Goop and Airbnb, utilizing the legacy publishers' networks may be appealing, while Condé Nast and Hearst may hope to learn about genuine audience- and community-building. {Business of Fashion}
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The RealReal plans to open a brick-and-mortar store
Luxury consignment site The RealReal is about to get realer by opening its first IRL store in New York — and if it's successful, stores in other locations may follow. Other tidbits from The RealReal CEO Julie Wainwright? Dolce & Gabbana's millennial-focused advertising isn't working ("we pick it up from people over 40 [years of age] and sell it to people over 50") and Valentino Rockstuds are "over" ("if we get a lot of [a particular kind of inventory], it isn't good for the brand and we have to drop the prices"). {TechCrunch}
Ganni launches capsule collection with Net-a-Porter
Copenhagen-based label Ganni is the latest to launch a Net-a-Porter capsule. The collection is called "Stop and Smell the Roses" and consists of 12 pieces that feature femme details like floral prints, lace and sequins. Prices start at $100. "Having launched the label last season with huge success, we are extremely excited to collaborate with Ganni on this exclusive collection," said Net-a-Porter buyer Flo Campbell. {Fashionista inbox}
Chiara Ferragni, aka the Blonde Salad, is engaged
The Italian super-blogger's rapper boyfriend Fedez popped the question onstage at a concert over Ferragni's 30th birthday weekend after singing a song he'd written for her. The couple has been together for about a year and have documented the relationship on their well-followed Instagram accounts. One can only imagine the amount of #content that will be generated by their nuptials. {WWD}
Sarah Jessica Parker is opening her second stand-alone SJP store, this time in Las Vegas
Sarah Jessica Parker just opened her first SJP by Sarah Jessica Parker store in Washington, D.C. last fall, and now she's ready for store number-two, this time at the Bellagio casino and resort in Las Vegas. Clothing, shoes and handbags will all be available for purchase in the retail space. "Having our own store has long been a goal we've worked toward and it feels like a dream to be able to do it twice in less than 12 months with such brilliant partners," said Parker. {WWD}
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