As Mother's Day approaches, the Fashionista team receives a slew of pitches from brands and PR companies pegged to the holiday — from gift guide ideas and product launches to, well, even more gift ideas. (We get it. We gotta buy something for mom!) But Gap really caught our attention with its new film "Mama Said," starring, co-directed and soundtracked by Liv Tyler. Better yet, the American brand paired up with the actress for a charitable cause: "Mama Said" informs viewers to donate via text to Christy Turlington's nonprofit Every Mother Counts, which supports efforts to make pregnancy and childbirth safer around the world.
Tyler gathered an adorable crew of celebrity mothers and kids — dressed in, naturally, Gap Kids and Baby Gap clothes — for the philanthropic film. Her two-year-old son Sailor and nine-month-old daughter Lula are joined by Coco Rocha and her toddler daughter Ioni; Candice Swanepoel and her son Anacã who's six months old; artist-and-photographer couple Ali and Cass Bird with their children Leo, 7, and Mae, 9, as well as actress Jurnee Smollett-Bell and her son Hunter, the youngest of the bunch at only five months old.
Smollett-Bell sings the Bellamy Brothers hit "Let Your Love Flow" as the famous parents and their little ones share lots of hugs, smiles and snuggles. You know, lovey, dovey mommy-and-kid stuff that will make you want to call mom and also do some good for other moms, too.
Watch the entire video below and keep note of the cute faces you're about to see. With their star-studded lineage, chances are these young ones will be next in line for an IMG contract.
There's more! Check out an endearing behind-the-scenes video below, too.