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IMG's New Fashion Camp Provides Insider Industry Advice for Teens

It's not like a regular camp — it's a cool camp.
Your face, here. Photo: IMG Academy

Your face, here. Photo: IMG Academy

What did you do at summer camp? Crafted God's Eyes out of yarn and Popsicle sticks? Lugged around cases of embroidery thread to make hair wraps and friendship bracelets? Sat on the sidelines of the basketball court in 90-degree heat because you "had blisters?" Wore water shoes at free-swim because you didn't trust what was lurking at the bottom of the pool? Tried flirting with the hot Australian counselors even though you were literally 10 years old? 

Well, forget all that. Because camp just got cool

On Wednesday, modeling mega-agency IMG announced its plans to launch the first-ever IMG Fashion Camp, which aims to give fashion-minded high schoolers the opportunity to learn about the fashion biz from the experts and influencers who know it best.  

Ashley Graham

Ashley Graham. Photo: Getty Images

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For one week this summer, campers (glampers?) will convene at IMG Academy in Bradenton, Fla. to attend seminars and group meetings led by industry leaders like IMG Models President Ivan Bart, IMG's Senior VP and Managing Director Catherine Bennett, mega-model and activist Ashley Graham, Marie Claire's Zanna Roberts Rassi, Victoria's Secret Angels Jasmine Tookes and Lily Aldridge, VS photographer Russell James and more. Focuses include breaking into the industry, developing a career in model management, producing fashion events and photo shoots and fostering creative thinking. There's also an ice cream social, because camp! 

"I wish I had access to an opportunity like this when I was younger," said Graham in a press release. "It's an amazing way to learn about all that happens behind-the-scenes across the fashion industry."

James added: "IMG Fashion Camp is an exciting opportunity to share what I have learned about photography and fashion with the next generation of industry leaders. The curriculum and lineup that has been specially curated by IMG is truly one-of-a-kind and a remarkable fast-forward opportunity for those who want to be at the front of an amazing and rapidly evolving industry." (It may be worth mentioning per our earlier hot-Australian-counselor comment that James is originally from Australia. Sigh...)

Just some teens being teens! Photo: IMG Academy

Just some teens being teens! Photo: IMG Academy

IMG Fashion Camp is in session July 30 through Aug. 5, and is open to future fashion leaders aged 14-18. Pricing starts at $2,550 per camper. Head to IMG Academy's site for more information and to register. 

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