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Kendall Jenner Faces Backlash Over 'Vogue' India Cover [Updated]

This is not shaping up to be her month.
Kendall Jenner on the cover of 'Vogue India.' Photo: Mario Testino/Vogue India

Kendall Jenner on the cover of 'Vogue India.' Photo: Mario Testino/Vogue India

It is shaping up to be a no good, very bad month for supermodel Kendall Jenner: On April 4, her much-touted Pepsi commercial was released and almost immediately panned for a complete lack of self-awareness. There's the reportedly dramatic split happening between the Kardashian/Jenners and their former stylist Monica Rose (Jenner has reportedly hired Beyoncé's stylist Marni Senofonte as a replacement). Then there was the absolute disaster of Fyre Festival, which Jenner had promoted — and then deleted — on her social media channels, reportedly making $250K per post. 

Now, the model faces controversy over what should be her bread and butter. Jenner's Vogue India cover, shot by Mario Testino to celebrate its 10th anniversary, was released on Wednesday to backlash amongst its readers. WWD pulled quotes from Vogue India's social media pages, primarily from consumers who didn't understand why the glossy didn't cast a model or actress from India for the honor. "Why not an Indian model there are so many??? This doesn't create the sense that India has its own beauty and character [sic]," Kavita Shourie posted to the publication's Facebook; "She is beautiful but I'm pretty sure in a county of over 1 billion they could have found an Indian! If they want international phenomena Priyanka [Chopra] and Deepika [Padukone] are huge right now [sic]," said Nikita Martinz. A similar situation occurred recently with fellow Instagirl Gigi Hadid, who starred on the first-ever cover of Vogue Arabia. Though Hadid is half-Palestinian and openly proud of her Muslim heritage, commenters on Vogue Arabia's social channels weren't pleased that a model from the region wasn't chosen.

Readers also took offense to the fact that Jenner hasn't posted the cover to her own Instagram, as she has for other big covers in the past. "She didn't even post these pictures on her Instagram because it's Vogue India. And you chose her as the cover model," WWD quotes from Instagram user Plein.de.vie. But, in her defense, perhaps she did post the cover and deleted it after the controversy started; reportedly, Jenner has gone back through her social media and removed all of her posts about Fyre Festival, as she did with the Pepsi commercial.

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Update, Sun., May 7: After the backlash Vogue India faced for its most recent cover choice, the publication took to Instagram on Sunday as it "felt that a few clarifications were in order." In a statement, the magazine claims that Jenner's cover is just the first in a series of 10th anniversary covers it has planned (Vogue India's actual anniversary is in October), and that because it's an international brand, it wanted to "give the love back" by featuring international celebrities as well. Read the statement in full below.

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