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The 13 Most-Downloaded Free Fashion, Beauty and Shopping Apps

Want to virtually try on makeup or stay on top of the latest sneaker drop? There's an app for that.
Photo: Imaxtree

Photo: Imaxtree

It's already been two years since Google first announced that more searches were being made by internet users on smartphones than on computers, and our reliance on our phones has only grown since. It therefore makes sense that fashion and beauty companies are looking to create value right where consumers are most likely to use it: on the gadgets we already carry with us everywhere. Whether you're looking to stay on top of your favorite brand's new product drops, buy (or sell) secondhand or virtually try out a new hairstyle, there's an app for that. Here, we round up the most-downloaded free fashion, beauty and shopping apps for iPhones in the United States, according to data gathered by San Francisco-based app analyst firm App Annie on May 26, 2017.

Fashion and Beauty Apps

Pink Nation
Pink Nation is Victoria's Secret Pink's dedicated app and features exclusive offers on VS products, a bra guide, collectible digital "badges" and even a "Weather Mini Dog," for people who prefer to get their daily forecast from a lingerie company. (iTunes/Google Play)

Started by YouTube beauty vlogger Michelle Phan, Ipsy is centered around a Birchbox-like subscription called the Glam Bag that sends users five beauty products for $10 every month. The app also features product reviews and beauty tips. (iTunes/Google Play)

Virtual makeup apps abound these days, but Perfect365 is the most popular with more than 80 million users. The app has both pre-set looks and individual tools that let users build up a custom virtual makeup look on an image of their face just as they might in real life, one feature at a time. (iTunes/Google Play)

Adidas Confirmed
One can only assume that much-anticipated Yeezy drops are part of what have made the Adidas Confirmed app so popular. The tool notifies users when a product they're interested in drops so that they can immediately reserve it on the app, then go pick it up and pay for it at a designated pick-up spot near them. (iTunes/Google Play)

For humans (read: millennials and Gen Z-ers) who don't want to pick up the phone and actually call someone to set up a beauty or barbershop appointment, StyleSeat comes in handy. The app lets users book appointments and sends automated reminders about their date and time. (iTunes/Google Play)

Similar to StyleSeat, Booksy is a booking app for health and beauty services like haircuts, massages, manicures, tattoos and more. The app also lets users save favorite businesses, check real-time appointment calendars and compare prices and open hours between nearby establishments. (iTunes/Google Play)

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Shopping Apps

As a shopping destination for everything from gardening tools to textbooks, Amazon's range includes more than just fashion and beauty. Still, the fact that a whopping 55 percent of online product searches start on Amazon means that the site — and its handy on-the-go app — both do a good bit of fashion and beauty business. (iTunes/Google Play)

Apparel, accessories and electronics shopping app Wish has been around since 2011, and offers bargain-basement deals that appeal to a demographic that's been described as the "Walmart crowd, but younger." (iTunes/Google Play)

The Kohl's app has features meant to entice both in-store and mobile shoppers, with sales alerts, a rewards point tracker and the ability to scan items at brick-and-mortar locations to discover deals and savings. (iTunes/Google Play)

OfferUp is a digital buying and selling marketplace much like eBay or Craigslist, but its image-based interface makes it more user-friendly and its scrollability makes it potentially addictive. In-app messaging and peer-reviewed user profiles help keep interactions from feeling sketchy. (iTunes/Google Play)

A marketplace for buying and selling secondhand goods, one of LetGo's greatest strengths is that it uses artificial intelligence to automatically tag and list items, making it super easy for users to list everything from those heels that don't fit quite right to the earrings they never got around to returning to the store. (iTunes/Google Play)

Groupon is known for offering local deals on all kinds of things, but fashion and beauty lovers may be especially appreciative of the discounts on services like spa treatments or nail salon appointments that make planning girls' night a breeze. (iTunes/Google Play)

While eBay's app offers most of the same features as its website counterpart — namely, the ability to buy and sell almost anything you can think of — the app's notifications are especially handy. They can be set to let users know when an auction is about to end or when another user has outbid them, aiding shoppers intent on winning the bidding war over a Gucci bootleg tee or vintage dress. (iTunes/Google Play)

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