Reformation Is Expanding into Children's Clothes

While Kim Kardashian gives a sneak peek of her and Kanye West's kids' line on Snapchat.
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The latest development in Reformation's quest to further dominate your Instagram feed revolves around kids — or "littles," as the downtown Los Angeles-based brand is calling them. On Tuesday night, the retailer posted the above Instagram that teases a "#reflittles" line, starring two very adorable, very little littles and an equally little French bulldog. 

The pieces on display — both tank dresses, one with a very Reformation-y floral print and another with white eyelet smock detailing — are reminiscent of items Reformation already stocks for adults (bigs?). It's almost as if the design team put two normal-sized dresses in an industrial-strength dryer, shrunk them up really well and then altered them to make them look less Emily Ratajkowski-friendly and more kid-appropriate. All of which is to say: I'd wear this stuff in a heartbeat — I think Ratajkowski would, too — but I guess that's what full-grown Reformation is for.

Elsewhere in the childrenswear space, Kim Kardashian posted a sneak peek at her and husband Kanye West's forthcoming joint kid's line, The Kids Supply, on Snapchat on Tuesday; the collection, per Kardashian, will drop as soon as this month. 

Photo: @kimkardashian/Snapchat

Photo: @kimkardashian/Snapchat

Looks like everyone has high-end, cute-as-a-button kids clothes on the brain these days. What's in the water, guys?

Browse the full Kids Supply offering (complete with teeny-tiny chokers!) and prices in the gallery below.

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